- Investment in open platform for Tours & Activities suppliers and customers
- “TUI Musement” set up for growth in the attractive Tours & Activities market
TUI Group, the world’s leading tourism group, is accelerating the transformation and growth of its Tours & Activities businesses, which form TUI Musement.
Previously known as TUI Destination Experiences, which included the independently operated Musement business, the new TUI Musement will create value for its suppliers and customers by rolling out a unique digital platform+ model, which combines a scalable digital platform for sourcing, producing and distributing Tours & Activities, with curated service delivery in more than 50 countries worldwide. Newly integrated teams will focus on specialist areas, such as business development and supply management, enabling TUI Musement to combine and capitalize on the existing expertise.