Austria
- Appointment of Jonathan Beaumont as International brand ambassador
- Focus on EUROPA 2
- Co-operation with complementary partners in the UK
With the strategic objective of increasing international awareness for Hapag-Lloyd Cruises in the UK marketplace and in particular for its 5-stars plus* rated ship EUROPA 2, the luxury cruise line has announced new details of its marketing campaign “Time Out“.
Originally launched in November 2015, the campaign’s new programme - focusing mainly on the EUROPA 2 contemporary cruise experience - targets both corporate and consumer groups. The new features of the campaign will include journalist, broadcaster and cruise expert Jonathan Beaumont acting as “the face“ of the campaign. There will be more close co-operations formed with complementary UK-based marketing partners such as The Luxury Network. A monthly newsletter will be produced promoting exclusive offers and the latest news; and invitations extended to register on the “Time Out“ landing page
Says Michael Steffl, Head of International Sales for Hapag-Lloyd Cruises: “We are confident that the appointment of Jonathan Beaumont as our brand ambassador, with his in-depth knowledge of the cruise industry and the British marketplace, will greatly enhance the effectiveness of the “Time Out“ campaign. Additionally, he is familiar with EUROPA 2, having sailed in a business capacity for us on more than one occasion.“
Jonathan Beaumont comments: “I am just thrilled to be involved with this exciting new initiative. Hopefully, the newly-designed “Time Out“ newsletter – with its insights, tips and news of EUROPA 2 and its worldwide cruise destinations – will keep the existing guests informed and also inspire new guests to cruise with Hapag-Lloyd Cruises.“
* according to the Berlitz Cruise Guide 2017
