TUI Group has launched its new sustainability strategy, ‘Better Holidays, Better World’. The ambitious 2020 strategy is built around three core pillars to help shape the future of sustainable tourism.
By 2020, TUI has pledged to cut the carbon intensity of its airline, cruise and ground operations by a further 10%, deliver 10 million ‘greener and fairer’ holidays per year and invest €10 million per year to enhance the positive impacts of tourism.
‘Better Holidays, Better World’ builds on the strong sustainability legacy of both TUI AG and TUI Travel PLC before their merger in late 2014. It demonstrates a step change in approach, with commitments to influence, innovate and invest in more sustainable tourism. The three pillars of the new strategy cover TUI’s operations, the value chain, customers, and the wider industry and beyond. To make ‘Better Holidays, Better World’ a reality, TUI will collaborate with stakeholders such as customers, suppliers, educational and training establishments, governments and UN organisations to effect change at scale.
Fritz Joussen, CEO, TUI Group said: ‘Our Better Holidays, Better World strategy is the next, exciting, chapter in TUI’s sustainability journey. I am proud to work for an industry that can stimulate so much employment and wider economic activity – both in the developed and developing world – in regions where social and economic stability is increasingly important. I am also mindful that in parallel to these benefits, tourism’s operations contribute to the depletion of natural resources. Our interest undoubtedly lies in stimulating systemic change to more sustainable tourism practices and policies, and in leading by example.’’
The three ‘Better Holidays, Better World’ ambitions are underpinned by nine commitments.