Around the world people increasingly expect sustainability to be a primary ingredient in their travel and tourism experiences. ‘Responsible tourism’ is becoming intertwined with mainstream holidaymaking rather than a ‘nice to have’ or niche travel concept.

Consumer research conducted by TUI Group shows growing customer demand for holiday companies to manage their sustainability impacts and to provide more sustainable holiday products. Over half (53 %) of the holidaymakers we surveyed in 2017 have a better image of holiday companies that actively invest in environmental and social initiatives (39 % in 2012). Some 68 % are prepared to make lifestyle changes to benefit the environment (60 % in 2012).

• Find the research here.

We are working hard to communicate with our customers on sustainability. The oneBrand campaign in 2017 brought our major European tour operator brands under one TUI umbrella. In 2018, we rolled out ‘Marketing Guidelines for Sustainability’ to further embed sustainability storytelling and experiences into our brand. TUI UK & Ireland piloted the guidelines and their work was recognised at the World Responsible Tourism Awards. One way we’re getting the word out is by highlighting ‘greener and fairer’ hotels (properties with independent sustainability certifications), using an icon in brochures and online, as well as enabling consumers to filter for these hotels. In 2018, we published hotel sustainability stories on our websites and brochures to inform our customers and used social media and blogs to tell our sustainability story. Customers in the UK, Germany, Belgium and the Netherlands can all choose to donate to the TUI Care Foundation when booking their holiday.

Read more about sustainability on our TUI holiday websites:

• Germany
• UK
• Netherlands
• Belgium
• Nordics