Around the world people increasingly expect sustainability to be a primary ingredient in their travel and tourism experiences. ‘Responsible tourism’ is becoming intertwined with mainstream holidaymaking rather than a ‘nice to have’ or niche travel concept.
Consumer research conducted by TUI Group shows growing customer demand for holiday companies to manage their sustainability impacts and to provide more sustainable holiday products. Over half (53 %) of the holidaymakers we surveyed in 2017 have a better image of holiday companies that actively invest in environmental and social initiatives (39 % in 2012). Some 68 % are prepared to make lifestyle changes to benefit the environment (60 % in 2012).