oneBrand: Pulling a plane for our customers

In October, TUI colleagues in Belgium celebrated their first official day of operations under the new name of TUI with a major event at Brussels Airport: 30 members of the Belgian staff manually pulled a re-branded aircraft of the fleet to the boarding gate, where the passengers joined them in the celebration.

The October 19th was a special day for all TUI colleagues in Belgium, but also for the travelers of the first ever flight operated under the TUI brand: 30 employees literally pulled a massive Boeing 737-800 that was ready for takeoff, including baggage and fuel, along the runway of Brussels Airport using a rope. The flight in question was Flight TBI (111) from Brussels to Málaga, Spain.

The symbolic action could be followed via live stream on Facebook. The message was clear: TUI is determined to build further on the success of Jetair and all employees are committed to guarantee even more the holiday experience of more than 2 million travelers.

The plane pull also symbolizes TUI’s commitment to expand sales & service, online as well as via the TUI travel shops, which will increase from 68, early this year, to 130 within two years.

TUI Belgium's largely extended hotel offer and omnichannel approach create a platform in which travelers will easily find their way.

Both tour operator TUI and airline company TUI fly have been part of the TUI Group since 2001 and now also adopt the name. Thanks to the strength of the group, the Belgian airline company has been able to extend its fleet to 24 aircraft, including the ultramodern Boeing 787 Dreamliner. Travelling has become easier and more affordable for Belgians, with more possibilities and new destinations. The number of TUI staff in Belgium increased from 400 in 2001 to 2,080 now. With their help, TUI has the ambition to continue its growth in Belgium.