The hotel remains at the heart of our customers’ holiday experience. Holidaymakers perceive the hotel as the most relevant element determining their satisfaction with their overall holiday experience. In the framework of its growth roadmap, TUI therefore relies on four core brands and three international hotel concepts to meet the different needs and preferences of its customers. TUI’s hotel brands reflect trends and offer unique holiday experiences that best meet the expectations of every type of holidaymaker. This ensures guest satisfaction and above-average margins driving TUI’s hotel growth further ahead.
Family Life hotels bring all the family together with a varied entertainment programme and family-friendly hotels in spacious three- to five-star resorts. They offer childcare for different age groups, run by fully-trained staff. However, they also cater to the needs and preferences of adults, with a varied sports and entertainment programme. TUI Family Life was launched in 2015 as a new, international family concept, combining the best of all national family products. It is ideally suited for families due to the large number of family-sized rooms for families of all age structures, types, generations and sizes with separate bedrooms and full cost control thanks to the all-inclusive concept. Its about 30 resorts are located around the Mediterranean. However, with TUI Family Life Mai Khao Lak in Thailand, the brochure now includes the first long-haul family destination.