TUI Cruises, Germany’s youngest cruise brand only established in 2008, has the edge on the German market. TUI Cruises’ Mein Schiff fleet offers full-service packages at sea, closing the previous gap between traditional cruises and club ships. Its offering comprises cruises to nearly all parts of the world, primarily designed for German-speaking guests. Unlike most other cruise lines, the ships offer the all-inclusive concept known from hotels. The goal is to create a casual, relaxed lifestyle on board and offer every holidaymaker the premium full-service package to pamper the guests in the floating holiday resorts. And this makes TUI Cruises extremely popular. Just as Marella Cruises, the cruise line records occupancy levels of around 100 per cent. A TUI Cruises vessel generates around 50 million euros annually – a very good return on equity.
And, of course, the fleet of feel-good ships continues to grow: Mein Schiff 6 was launched in 2017. Two further newbuilds will follow in 2018 and 2019 – they will replace the existing ships Mein Schiff 1 and Mein Schiff 2 so that TUI Cruises will again operate a fleet of six cutting-edge ships.