TUI Magic Life – The all-inclusive club brand

The hotel remains at the heart of our customers’ holiday experience. Holidaymakers perceive the hotel as the most relevant element determining their satisfaction with their overall holiday experience. In the framework of its growth roadmap, TUI therefore relies on four core brands and three international hotel concepts to meet the different needs and preferences of its customers. TUI’s hotel brands reflect trends and offer unique holiday experiences that best meet the expectations of every type of holidaymaker. This ensures guest satisfaction and above-average margins driving TUI’s hotel growth further ahead.

Relaxing and carefree holidays directly by the beach – the ultimate holiday experience for many people. This is exactly what TUI Magic Life, the Group’s all-inclusive club brand, has to offer. Thanks to its varied international sports and entertainment programmes, the brand ensures eventful holidays at no extra cost for families, singles, couples and groups. Even events are part of the package.

Just as Robinson, TUI Magic Life looks back upon a long tradition. The brand was established in 1990. Back then, the idea was to offer ‘holidays in paradise’, leaving no wish unfulfilled with a comprehensive all-inclusive offering going far beyond food and beverages to include numerous other services, e.g. in the fields of sports and entertainment. Ever since, this concept has been very popular among holidaymakers: TUI Magic Life currently operates 13 clubs in Spain, Greece, Turkey, Egypt and Tunisia. And the all-inclusive brand is set for further growth: new destinations might include Italy, Portugal or Croatia, but the wish list for new clubs also includes long-haul destinations, e.g. in Mexico or the Caribbean.