“Those ones are the most popular.” General manager Yavuz Zeyrek waves towards some garden bungalows. “They have the best sea view. But the rooms in Demre Villa over there are a frequent choice too. The location is so central.” As we walk around the hotel, Yavuz points out the top choices among the ‘room preferences’. TUI Blue Sarigerme Park was one of the first facilities to trial the new function. A few days after booking their hotel, holidaymakers can select the rooms of their choice from the comfort of their own home or through their travel agent. On the digital plan, it’s easy to find the best rooms in their category. Guests pay ten euros per room and per night for this additional option – just one way to customise their stay to match their personal preferences. In turn, Yavuz Zeyrek and his team find out in good time what their guests want while earning some extra revenue. After a successful pilot, the option has now been rolled out to all TUI Blue hotels. The idea is also to implement it in as many new facilities as possible.
The world’s first TUI Blue hotel opened in 2016 at Sarigerme in Turkey. The lifestyle brand will now grow to about 100 hotels with roughly a million guests. TUI Blue Sarigerme Park still has a special role to play, whether as a pilot for technical innovations or as an inspiration for new long-haul destinations. An excursion to the roots of the brand.