The Tourism Recovery Programme is a training, mentoring and financial support programme launched by the TUI Care Foundation and enpact. It was designed to help 415 travel and tourism businesses in Egypt, Mexico, Kenya, South Africa and Tunisia get through the pandemic and become resilient, sustainable tourism businesses. Over 100 colleagues from the TUI Group have contributed to the programme, either by mentoring the participating businesses or by delivering expert workshops within its training component.
The neighbourhood of Mohandiseen on the opposite bank of the Nile from Cairo, is not the average hotspot for travelers. Yet a number of tourism businesses are flourishing here.
Baytkom was founded by Nahla al-Emam, when she discovered that she and her fellow Syrian immigrant ladies had cooking in common. Today, Baytkom has an international team and serves delicious dishes in this corner of the city. What a journey of flavours and human connection!
Baytkom is just one of the 415 tourism businesses participating in the Tourism Recovery Programme. This six month project led by enpact and the TUI Care Foundation aims to create resilient leadership and help the tourism industry in five countries bounce back and grow after the challenges of the pandemic.