26 July 2019

Hotel managing director spends a day as a Robin

Exchanging meeting rooms for the water sports station: At the start of the season, Erik Friemuth, Managing Director TUI Hotels & Resorts, visited ROBINSON Club Sarigerme Park in Turkey. In the framework of his “Back to the floor“ assignment, the hotel managing director spent a day as a Robin – that is what all team members at the premium club provider call themselves.

After a round of introductions with colleagues at the club, the TUI Group manager directly joined the team preparing the catamarans. At Sarigerme, TUI’s subsidiary Robinson provides the largest sailing range of all clubs and offers its guests high-quality equipment for water sports.

Communicative encounters at the cooking station

At lunchtime, the training of the “new staff member” was continued by the club’s F&B team. “I really enjoyed getting in touch with customers when preparing chicken wraps”, Erik Friemuth commented on his work experience at the cooking station. “Robinson guests are very communicative, and they told me how they were spending their day. The club’s “For All” concept receives excellent feedback from the guests, and the discussions also reflected the strong comeback of Turkey as a holiday destination.” Since the summer, Robinson has refined and reclassified its club formats. Alongside the “For Family” and “For Adults Only” formats, the “For All” clubs focus on the interests of adults, but also offer exciting holiday activities for children and in particular young people in all age groups.

The hotel managing director finally gained further insights into business operations working at the club’s reception. The focus was on the hotel management system Protel, a key element for TUI’s growth roadmap in Hotels & Resorts thanks to its special strengths and further development potential. The work of the new team member was closely followed by the Robins and the club’s guests. “When I welcomed guests for dinner at the latest, they would greet me by saying hello to ‘our new try-out Robin”, Erik Friemuth happily commented the friendly and personal interaction with the guests.

“Back to the floor” is a Group-wide initiative encouraging TUI Group’s top executives to spend one or several days getting to know a different work area to gain first-hand insights into customers’ wishes and preferences and learn about specific proposals for improvements from colleagues.