Berlin, 26 February 2019

TUI presents its digital journey to several thousand technology and IT experts

TUI‘s Chief Digital Officer Elke Reichart spoke at the AWS (Amazon Web Services) summit in Berlin today in front of 4,000 technologists and IT experts. Elke explained how TUI is migrating all its data into the cloud and how the world’s largest integrated tourism company is transforming into a digital and platform company. To support the transformation, the Group in particular leverages cloud services to provide a unique connected digital customer experience starting in the shop, through to the airlines, onboard our cruise ships, in our hotels and in the destinations.