Hanover, 26 November 2018

Select Your Room at TUI Blue Hotels

You want a room offering morning sunshine for your first cup of coffee on the balcony, or a room close to the beach for a quick cool-down in between? TUI Blue now offers its new ‘Select Your Room’ service. The new booking option marks the launch of the development of other personalised offerings, which play an increasingly important role for our guests.

The ‘Select Your Room’ option is available directly at the time of booking. To select a room, guests can use an interactive map of the hotel in their personal ‘My TUI Blue’ section at www.tui-blue.com, where they can filter all rooms available in the booked category according to the desired criteria, including ‘morning sun’, ‘corner room’, ‘near beach’ or ‘sea view’. Regular guests wishing to book the same room as last year for their TUI Blue holiday can simply enter the exact room number. Availability is checked in real time, and the booking is completed. The guests will receive an immediate booking confirmation without long waiting times. The ‘Select Your Room’ service is available at TUI Blue hotels around the world for a charge of ten euros per room and night.

As from today, the booking option is available for customers in Germany, Austria and Switzerland. TUI is planning to roll this service out to other TUI Group hotel brands. Moreover, the booking function will also be available to customers from other TUI markets in future. ‘Select Your Room’ bookings are just one example of new, personalised offerings relating to our hotel brands and concepts. The newly created Customer Strategy area within TUI Hotels & Resorts has already started to develop further, value-enhancing opportunities of customer interaction with colleagues from the hotel companies and from IT.