Digitalisation and innovation are changing both society and the business world. Brand new products, services and business opportunities are emerging. The digital transformation is also transforming outdated structures and frameworks – in areas such as competition and state regulation, for instance. Elke Reichart, Chief Digital Officer at TUI Group explains what that means for a fully integrated leisure tourism business like TUI in the TUI policyLOUNGE.
Although one in two Germans still books their holiday at the travel agency, there has been an enormous increase in online holiday bookings in recent years. In Scandinavia TUI is already generating around 85 percent of its revenue online. Yet the digital transformation means more than just an additional sales channel. It has given rise to new business models, forced companies to change existing ones and redrawn the IT landscape.