“After all these years, and given that old habits are hard to change, I initially struggled somewhat with the repositioning of Sarigerme Park as TUI Blue. Now, everything is perfect again! You could not have made a better investment in the future. The hotel’s interior and exterior, restaurants, sports facilities etc. – everything is absolutely delightful. I know what I am writing about, as my husband and myself have travelled across Europe, North Africa and Arabia - however, at a younger age.” Enthusiasm for foreign countries and cultures knows no age limit. Perhaps this is why the 95-year-old and the hotel concept focusing on authentic experiences within the holiday region region are such a great match.
At 95, Elisabeth Friedrichs is TUI Blue Sarigerme Park’s oldest regular guest. She is visiting the hotel on the Turkish Aegean for the 40th time and also experienced the repositioning of the hotel as the world’s first TUI Blue hotel two years ago. While TUI Group’s new lifestyle brand targets an audience with an affinity for technology and an interest in fitness, wellness and nutrition, Elisabeth Friedrichs does not have a mobile phone, nor Internet access. Nevertheless, she has remained loyal to the hotel and sent TUI a letter describing her impressions.