They inspire, share tips and trends with their communities and take followers on a journey through their everyday lives – or this time on a trip to one of the 24 ROBINSON clubs: this year eleven influencers from Germany and Switzerland participated in a group trip to the ROBINSON Club Esquinzo Playa on Fuerteventura. Accompanied by their children the influencers checked out the family resort with all of its advantages. Their most important accessory: mobile phone or camera.
Whether at the children's festival with bouncy castles, during the evening in one of the specialty restaurants La Tasca or a trip with the pirate boat – for five days the influencers showed their communities what a family vacation at the ROBINSON club can look like. Over 96 Instagram posts and 526 story pieces have been created during the journey. The influencers with main focus on family, lifestyle and travel have reached over 547,000 followers. The excellent response rate and number of positive feedback show that both – target group and potential customers – were perfectly reached via the selected channels. The expectations were clearly exceeded so that the influencer trip was a great success.
While the influencers tested the activities in the club, not only their followers were able to get an idea of what a club holiday at ROBINSON is like. This year a camera team accompanied the journey for the first time. Have a look on the video below to see what the club has to offer for families and what the influencers experienced: