6 April 2018

Recognition of exceptional recruiting quality: TUI AG is “Best Recruiter 2017/18“

TUI’s recruiting activities ranked first in the “Hospitality/Tourism“ category of the renowned BEST RECRUITERS industry ranking. In the overall ranking for the German-speaking region, including more than 1,000 employers, TUI reached a very good 15th place.

Inka Blume, Head of TUI’s Recruiting Office, is delighted to have received the recognition. ”We are proud to have received the Best Recruiters Gold Award for the third consecutive time and have again been recognised as industry champion in tourism. This shows that we have made the right adjustments in order to continue to create a positive candidate experience for our job applicants.”

Last year, TUI launched a number of initiatives including the new employer branding. “We have converted all communication channels used for recruiting to the new design, e.g. our Job & Career website and social media channels. We have also redesigned our job advertisements. They have become even clearer and directly inform prospective candidates about our employer benefits,” said Inka Blume.

The ranking includes the analysis and evaluation of all relevant touchpoints between applicants and TUI, covering a total of 136 criteria. The goal of the ranking is to professionalise recruiting in the German-speaking area, based on scientific studies and methods. BEST RECRUITERS has examined the recruiting quality of the top 1,200 employers in Germany, Austria and Switzerland since 2010.