While travel agencies and sales portals only gradually shift their focus to the Winter business, tourism Summer 2017 is in full swing. One thing is clear: Italy is one of this year's winners. Whether the focus is on culture, cuisine or scenery – the southern European country attracts many different types of holidaymakers. Nearly all TUI source markets have therefore expanded their Italy portfolio for the current season. Bookings are considerably ahead of prior year. The destination is even among the top 5 for German, Austrian and Swiss holidaymakers. In line with this trend, 70 German-speaking journalists are currently familiarising themselves with TUI’s new offerings in Tuscany including the set of TUI Collection excursions, which have again been more than doubled this year.
Growth in hotels and cruises
In future, TUI will also strengthen its presence in the Italian market through its own hotel brands and concepts. Popular resorts such as Robinson Club Apulia will be complemented by five new openings this year. With Il Castelfalfi – TUI Blue Selection, the first 5-star hotel of the new hotel brand opened in Tuscany this spring. The new hotel, built in the authentic regional style, also contributes to reviving the formerly abandoned hamlet Castelfalfi, restored by TUI. Moreover, three TUI Sensimar adults-only hotels and a TUI Family Life hotel will open in Italy. A particularly popular destination is Sardinia, where as many as three of the new hotels will launch.
The ships operated by Hapag-Lloyd Kreuzfahrten and TUI Cruises will also call at Italian ports this summer. A new port from Summer 2018: Trieste – port of embarkation and disembarkation. Mein Schiff 2 will set sail from Trieste for its "Adriatic with Zadar" and "Trieste to Valetta with Sicily" itineraries. An attractive holiday option for guests from southern Germany, Austria and Switzerland who prefer to arrive by car.
Italy as source market
TUI's strategic programme TUI 2022 aims to tap existing holiday destinations such as China, Brazil and southern European countries as source markets, too. This is primarily achieved on the basis of a digital, standardised, globally scalable uniform software architecture and global expansion of the strong TUI master brand. In this context, the world’s number one integrated tourism group also increasingly attracts Italian holidaymakers. With www.tui.it, a new booking platform was launched at the beginning of the year. It will be further developed within the next few months so that an increasing number of Italian holidaymakers will travel to the popular holiday destinations Spain, Egypt, Greece or Tunisia with TUI.