The regional government of the Balearic Islands has awarded a prize to Robinson Club Cala Serena in Majorca in recognition of its environmental commitment in the field of water consumption. The award granted in the sustainability category honours the Club’s own “process three in one” project for the triple use of seawater from its own well. The award was presented in the framework of an award ceremony for outstanding achievements in tourism.
The popular tourism island of Majorca has suffered from water shortage for many years: Due to last winter’s lack of rain, water reserves have now reached the lowest level in ten years so that parts of the island are now on drought alert and emergency measures such as a shutdown on beach showers or fountains have been launched. Miguel Galmes Schwarz, Director Technical Services for Robinson Club Spain/Portugal, initiated the Club’s own seawater usage concept three years ago due to the severe water shortage. He drove the complex and time-consuming project forward until its was implemented earlier this year. In the framework of the project, the seawater from Robinson’s own well at its Club Cala Serena is used for three purposes: it is used for heating and air conditioning in the rooms, to generate drinking water, and to produce chlorine from the brine generated in the process to disinfect the swimming pools.
In 2015 TUI Group launched its ‘Better Holidays Better World’ sustainability strategy outlining the work we have underway to ensure that our holidays are not only enjoyable but more responsible.
“We are very proud to have been selected by the regional government of the Balearics for this sustainability award,” said Dr Ingo Burmester, Managing Director Robinson Club GmbH. “We have been actively engaged in our 24 clubs for many years to promote sustainability in many different areas and we are delighted to see that these efforts are being honoured by an external player. With our project, we are aiming to help save the island’s natural resources. Moreover, due to the numerous measures implemented, Robinson Club Cala Serena has again received TUI’s Environmental Champion award in 2016.”