Hanover/Fieberbrunn, 2 December 2019

TUI Group opens second flagship hotel in Austria

  • TUI Blue Fieberbrunn makes its debut for the first Winter season
  • Third TUI Blue hotel in Austria in final construction phase
  • Further hotel openings in Gran Canaria and Morocco

TUI Group continues to expand the portfolio of its lifestyle hotel brand TUI Blue with the opening of the second hotel in Austria at the end of November 2019. The TUI Blue Fieberbrunn hotel is nestled in the mountains at the heart of the Kitzbühel Alps in Pillersee Valley in Tyrol. Alongside the TUI Blue Schladming hotel in Styria and the TUI Blue Montafon hotel, currently under construction, TUI Group will operate a total of three hotels of its flagship hotel brand in Austria from Summer 2020. By expanding the footprint of its TUI Blue hotels, the tourism group is consolidating its leading position in the international holiday hotel sector.

First TUI lifestyle hotel in Tyrol

The TUI Blue Fieberbrunn hotel, featuring 144 rooms, is located right on the ski slopes, just a few metres from the gondola valley station. From here, guests can plunge right into the skiing fun of Skicircus Saalbach Hinterglemm Leogang Fieberbrunn in the Winter, or discover the Alps during the Summer on an active holiday with 400 kilometres of hiking and mountain biking trails. The guests can also take advantage of the BLUEf!t concept for fitness, wellness and nutrition. TUI Blue Fieberbrunn thus offers both active holidays as well as relaxation at the Blue Spa featuring saunas, a steam bath and an indoor pool. Under the “For All” label, TUI Blue Fieberbrunn targets both couples, families and solo travellers.

“TUI Blue targets experience-oriented holidaymakers looking for the right hotel to match their individual needs and preferences. I am delighted about the growing number of lifestyle hotels we operate in Austria. They perfectly complement our global portfolio of hotels in top beach locations and tap a range of new experiences for our guests”, says Artur Gerber, Managing Director TUI Blue. Over the past few weeks, the existing hotel was converted in the style of the flagship brand and has now reopened under the motto “An exhilarating alpine experience“. Around 200 guests, local inhabitants, partners, service providers as well as regional representatives from politics and the tourism sector took part in the opening ceremony and had a chance to get to know the comprehensive offering, philosophy and new design of the hotel.

TUI Blue on a global growth path

The month of November also saw the launch of two additional hotels in Gran Canaria and Morocco. The two hotels will be positioned as TUI Blue “For Two“ resorts, exclusively targeting holidaymakers aged 16+ placing the focus of their holiday experience on time spent together. TUI Blue will offer holiday destinations for more than one million guests and will start into the new season with 97 hotels in 18 countries in Summer 2020. TUI Group’s global flagship hotel brand clusters the tailored offerings of TUI Blue, TUI Sensimar and TUI Family Life under one umbrella brand.

About TUI Blue

TUI Blue offers lifestyle- and experience-oriented holidaymakers a hotel product tailored to their individual needs and preferences, for adults aged 16+, families, holidaymakers interested in local culture and authentic experiences. The hallmarks of the hotels are the Blue Guides, acting as the competent local contacts, the comprehensive Bluef!t fitness and relaxation programme and the modern design. With the Blue App, holidaymakers have access to a digital service assistant available before, during and after the trip to design their individual holiday. The culinary offer at TUI Blue hotels features local cuisine with international influences, providing high-quality food and catering for all dietary needs or nutrition plans. The hotel experience is rounded off by a wide range of daytime and evening experiences. With its global flagship brand TUI Blue, TUI Group is driving growth in the hotel segment further ahead.

About TUI Group

TUI Group is the world’s leading integrated tourism group operating in more than 100 destinations worldwide. The company is headquartered in Germany. The TUI Group’s share is listed in the FTSE 250 index and in the German open market.

In financial year 2019, TUI Group recorded turnover of around €19bn and an operating result of €893m. The Group employs more than 70,000 people worldwide. TUI offers its 28 million customers, including 21 million customers in European national companies, integrated services from a single source. It covers the entire tourism value chain under one roof. This comprises more than 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson as well as 18 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels and expedition ships to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading European tour operator brands, five airlines with 150 modern medium- and long-haul aircraft and 1,600 travel agencies. Apart from the expansion of its core business with hotels, cruises and destination activities, TUI is increasingly investing in digital platforms. The Group is transforming as a digital company.

Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation, initiated by TUI, promotes the positive effects of tourism, education and training as well as environmental and social standards with projects in 25 countries. It thus contributes to the development of the holiday destinations. TUI Care Foundation, operating around the world, initiates projects creating new opportunities for the next generation.