- Differentiated products particularly popular
- TUI Collection Excursions Dominate Top 10 of Summer
- Group further expands its range of excursions and activities
For travellers, the destination experience is becoming increasingly important. In Scandinavia, 38% of holidaymakers already point out that the excursions and activities on offer have an influence on their holiday
decision. Proximity to the beach (31 percent) and the quality of the hotel (28 percent) only rank second and third for travellers from the Nordic countries. In order to do justice to the increasing importance of experiences for holidaymakers, TUI massively expanded its product portfolio in the field of excursions, activities and tickets last year, not least by acquiring the Italian online platform Musement.
Today, holidaymakers can choose from 150,000 experiences around the globe at TUI. Around 50,000 of these are curated, which means they are qualitatively tested and classified as particularly recommendable. Several thousand products in the current portfolio are exclusive offers that travellers can only book with TUI. These differentiated excursions and activities, which the Group markets under the names TUI Collection and TUI Plus, were particularly popular with European guests this summer. More than half of the products that made it into the top 100 of the best-selling excursions and activities came from this segment.
Holidaymakers can book excursions, activities and tickets both before the trip and spontaneously at the destination, at any time via all channels (travel agency, website, TUI app, TUI rep or TUI call center). The Summer Ranking 2019 makes it clear that guests heading for a special destination such as Orlando secure their experiences on the spot even before they start their holiday. For example, tickets for the popular
theme parks in the fifth largest city of Florida can be found four times among the top ten best-selling activities in the digital channels (retail* and website). Holidaymakers who usually book an experience locally via a TUI rep, on the other hand, are primarily looking for an encounter with the country and its people.
"This year's summer season has clearly shown that the demand for differentiated products among our guests is particularly high. We will therefore significantly expand our portfolio of exclusive excursions and activities in the coming years," says David Schelp, Managing Director TUI Destination Experiences. "Of course, we are also pressing ahead with the further development of our entire range so that every holidaymaker can find the experience that suits them best.