Palma de Mallorca, 21 October 2019

Experiences gain importance for holidaymakers when choosing a destination

  • Differentiated products particularly popular
  • TUI Collection Excursions Dominate Top 10 of Summer
  • Group further expands its range of excursions and activities

For travellers, the destination experience is becoming increasingly important. In Scandinavia, 38% of holidaymakers already point out that the excursions and activities on offer have an influence on their holiday

decision. Proximity to the beach (31 percent) and the quality of the hotel (28 percent) only rank second and third for travellers from the Nordic countries. In order to do justice to the increasing importance of experiences for holidaymakers, TUI massively expanded its product portfolio in the field of excursions, activities and tickets last year, not least by acquiring the Italian online platform Musement.

Today, holidaymakers can choose from 150,000 experiences around the globe at TUI. Around 50,000 of these are curated, which means they are qualitatively tested and classified as particularly recommendable. Several thousand products in the current portfolio are exclusive offers that travellers can only book with TUI. These differentiated excursions and activities, which the Group markets under the names TUI Collection and TUI Plus, were particularly popular with European guests this summer. More than half of the products that made it into the top 100 of the best-selling excursions and activities came from this segment.

Holidaymakers can book excursions, activities and tickets both before the trip and spontaneously at the destination, at any time via all channels (travel agency, website, TUI app, TUI rep or TUI call center). The Summer Ranking 2019 makes it clear that guests heading for a special destination such as Orlando secure their experiences on the spot even before they start their holiday. For example, tickets for the popular

theme parks in the fifth largest city of Florida can be found four times among the top ten best-selling activities in the digital channels (retail* and website). Holidaymakers who usually book an experience locally via a TUI rep, on the other hand, are primarily looking for an encounter with the country and its people.

"This year's summer season has clearly shown that the demand for differentiated products among our guests is particularly high. We will therefore significantly expand our portfolio of exclusive excursions and activities in the coming years," says David Schelp, Managing Director TUI Destination Experiences. "Of course, we are also pressing ahead with the further development of our entire range so that every holidaymaker can find the experience that suits them best.

Top 10 Experiences summer 2019 (May – September) worldwide Digital channels (Retail* + website + TUI app)

  • Ticket Universal Orlando Resort, Orlando, USA
  • Walt Disney World Ultimate Ticket, Orlando, USA
  • Ticket SeaWorld Parks & Entertainment, Orlando, USA
  • TUI Plus Siam Park, Tenerife, Spain
  • TUI Collection Chichen Itza, Cancun, Mexico
  • TUI Plus Xel-Há, Cancun, Mexico
  • TUI Collection Turtle Island Cruise, Zakynthos, Greece
  • Ticket Discovery Cove, Orlando, USA
  • TUI Plus Smuggler’s Cove, Zakynthos, Greece
  • TUI Collection Lindos & City Tour, Rhodes

Top 10 Experiences summer 2019 (May – September) worldwide Rep sales

  • TUI Collection Saona Island, Punta Cana, Dominican Republic
  • TUI Collection Mallorca Island Tour, Majorca, Spain
  • TUI Collection Lindos & City Tour, Rhodes, Greece
  • TUI Collection Nissyros Special, Kos, Greece
  • TUI Plus Loro Parque, Tenerife, Spain
  • TUI Plus Siam Park, Tenerife, Spain
  • TUI Collection Discover Symi, Rhodes, Greece
  • TUI Collection The Island of Spinalonga, Crete , Greece
  • TUI Collection Safari, Punta Cana, Dominican Republic

You can find out more about TUI Destination Experiences' business in the series "Discovering the world – with excursions at TUI" on the website

About TUI Group

The TUI Group is the world's leading tourism group and operates worldwide. The Group is headquartered in Germany. The TUI share is listed on the FTSE 250, the leading index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany.

The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of whom are in the European national companies. The entire tourism value chain is represented under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in England. The Group also includes Europe's leading tour operator brands and online marketing platforms, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. Besides the expansion of its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, education and training and the strengthening of environmental and social standards. It thus supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.