Hanover, 29 May 2019

Bon APPetit: TUI Magic Life guests to vote for their favourite dishes via an app

TUI all-inclusive club gives holidaymakers a say in the composition of the buffet

The all-inclusive club brand TUI Magic Life is now giving its guests a say in its buffet offerings. With just one click, holidaymakers can vote for their favourite dishes and play an active role in determining the composition of the buffet in the main restaurant Magico. The guests can vote every day using the TUI Magic Life App. The winners, the top three most popular dishes, are directly posted to the chef and freshly prepared.

“The new function of our app helps us align the culinary offering of TUI Magic Life clubs to an even greater extent with the preferences of our guests,” said Andreas Pospiech, Managing Director TUI Magic Life. “Thanks to innovative technology, holidaymakers can get involved in determining the culinary experience in the club. The technology also enables our chefs to learn even more about our guests’ preferences and create new dishes to suit their tastes.”

Using the new “Magic APPetite“ function, the guests can vote for dishes for the evening dinner buffet in the restaurant Magico until 11 a.m. every day. They can choose from a total of 46 dishes, competing with each other in pairs. Every day, the three dishes winning the highest scores are prepared for dinner and served in the main restaurant. The guests can also award a “super like” once a day, included in the count by a factor of ten. When a dish has been selected, its score is set back to zero, while all other dishes retain their scores for the next day. 

Apart from voting for selected dishes, the TUI Magic Life App also offers the guests additional benefits: It enables them to check the club’s daily programme, book a table in one of the specialty restaurants, or directly post their comments or suggestions. It provides the guests with an overview of all club facilities at a glance: from the restaurant via the bars, relax and sport zones all the way to the family areas. 

Customers increasingly attach importance to the possibility of personalising their holiday. The option to choose dishes for the buffet is but one example of new, personalised offerings available from TUI’s hotel brands and concepts.

About TUI Group

TUI Group is the world’s leading integrated tourism group operating in more than 100 destinations worldwide. The company is headquartered in Germany. The TUI Group’s share is listed in the FTSE 250 index and in the German open market.

In financial year 2019, TUI Group recorded turnover of around €19bn and an operating result of €893m. The Group employs more than 70,000 people worldwide. TUI offers its 28 million customers, including 21 million customers in European national companies, integrated services from a single source. It covers the entire tourism value chain under one roof. This comprises more than 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson as well as 18 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels and expedition ships to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading European tour operator brands, five airlines with 150 modern medium- and long-haul aircraft and 1,600 travel agencies. Apart from the expansion of its core business with hotels, cruises and destination activities, TUI is increasingly investing in digital platforms. The Group is transforming as a digital company.

Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation, initiated by TUI, promotes the positive effects of tourism, education and training as well as environmental and social standards with projects in 25 countries. It thus contributes to the development of the holiday destinations. TUI Care Foundation, operating around the world, initiates projects creating new opportunities for the next generation.