Hamburg, 23 May 2019

MS EUROPA 2: fashion2sea 2019 with designer duo ODEEH

  • Exclusive capsule collection for the EUROPA 2
  • Pop-up boutique in collaboration with fashion magazine VOGUE
  • Highlights: fashion show and talk, beauty workshop

This summer, the successful “fashion2sea” format will once again take place on board the luxury ship EUROPA 2 – this time with the acclaimed designer duo ODEEH. During a cruise along Europe’s west coast in August, the successful German designers will showcase a collection put together exclusively for the EUROPA 2 with a major fashion show. A pop-up boutique will be opened on board in collaboration with leading fashion magazine VOGUE and curated by editor-in-chief Christiane Arp.

As the EUROPA 2 cruises Europe’s west coast in August 2019, the ship’s pool deck will be transformed into a catwalk. Since 2008 designers Otto Drögsler and Jörg Ehrlich have been continuing the now rare studio tradition with their successful label ODEEH. Off the coast of Bordeaux, they will present guests with a capsule collection designed exclusively for this cruise along with highlights from their new collection in a fashion show on board the EUROPA 2.

Working with the theme of “VOGUE loves MS EUROPA 2”, Christiane Arp – editor-in-chief of German VOGUE and President of the Fashion Council Germany – will curate an on-board store featuring ODEEH and other premium German designers from the Fashion Council Germany: Layla de Mue, Lika Mimika, PB 0110, Phylyda and Stiebich & Rieth. Guests can purchase their favourite pieces directly on board, have a chat with the designers and get some advice. On the opening day, they will also have the opportunity to listen in person to Christiane Arp as she shares her expert knowledge of fashion.

Guests can also gather tips and tricks on how to style their hair and make-up in workshops by renowned stylist Dimitris Dimitrakoudis.

fashion2sea cruise: 7 Aug – 19 Aug 2019 (12 days), from Lisbon to Hamburg. More information on this cruise available at


About Hapag-Lloyd Cruises

In the German-speaking area, Hapag-Lloyd Cruises is known to be the leading cruise brand in the luxury and expedition sector. Small, individual, and outstanding in their class: the fleet includes the world's best luxury ships. the EUROPA and the EUROPA 2, which are the only ships to be awarded the top rating of 5-star plus by the Berlitz Cruise Guide, as well as the HANSEATIC nature and the HANSEATIC inspiration, the first two of the new expedition class which consists of three ships. The new HANSEATIC spirit completed the fleet, when she joined in summer 2021, and continues the modernization process of the expedition fleet. The adventure trips on the luxurious ALBERT BALLIN private jet, a particularly exclusive type of travel, complements the portfolio.