Hanover, 21 May 2019

TUI Blue: Body & brain training

TUI Group’s lifestyle hotel brand launches BRAINKINETIK® to promote mental fitness

TUI BLUE hotels will make a debut with BRAINKINETIK® training sessions from Summer 2019. The body & brain training, aiming to enhance people’s health awareness, will be included in the BLUEf!t programme offered by the hotels. Certain physical BRAINKINETIK® exercises will induce new functional connectivity in people’s brains, facilitating a demonstrable improvement in their performance and stress tolerance. 

There is no doubt that many people increasingly attach importance to their physical well-being. In order to cope with the stressful daily work routine, BRAINKINETIK® helps people achieve a balance and promotes their mental resilience and physical capacity. The body and brain training sessions create positive changes enabling the participants to better cope with their day-to-day requirements and challenges. 

Coordinative movement exercises have a positive impact on the development of the brain, says Oliver Rehbach, BRAINKINETIK® trainer and external coach for the hotels’ BLUEf!t Guides. Based on his own personal experience, Oliver is convinced of the methodological approach underlying the BRAINKINETIK® training sessions. “BRAINKINETIK® trains the brain to be more flexible and stress-tolerant so that people will, for instance, find it easier to face and implement change in a more relaxed manner.” Transformation requires strong mental structures, which are specifically promoted and reinforced through the training programme. 

TUI Blue hotels will offer the 30-minute courses with BLUEf!t Guides once or twice a week. The courses constitute a perfect link between the autogenic and endurance training courses already offered in the framework of the BLUEf!t programme. In the framework of the BRAINKINETIK® programme, TUI BLUE guests will also learn how to integrate and continue the body & brain training into their everyday lives.

The hotels are already planning to launch TUI BLUE BRAINKINETIK® holiday weeks providing a more intensive training experience for the guests. The topic of “physical and mental fitness” is not only relevant for TUI BLUE guests in the framework of the newly offered BRAINKINETIK® trainings. Other options for the guests include the courses offered by fitness expert Johanna Fellner during the “Meerfit Week” at TUI BLUE Falesia from 18 to 25 September 2019, enabling the guests to test the optimum combination of sports and holidays.

About TUI Group

TUI Group is the world’s leading integrated tourism group operating in more than 100 destinations worldwide. The company is headquartered in Germany. The TUI Group’s share is listed in the FTSE 250 index and in the German open market.

In financial year 2019, TUI Group recorded turnover of around €19bn and an operating result of €893m. The Group employs more than 70,000 people worldwide. TUI offers its 28 million customers, including 21 million customers in European national companies, integrated services from a single source. It covers the entire tourism value chain under one roof. This comprises more than 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson as well as 18 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels and expedition ships to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading European tour operator brands, five airlines with 150 modern medium- and long-haul aircraft and 1,600 travel agencies. Apart from the expansion of its core business with hotels, cruises and destination activities, TUI is increasingly investing in digital platforms. The Group is transforming as a digital company.

Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation, initiated by TUI, promotes the positive effects of tourism, education and training as well as environmental and social standards with projects in 25 countries. It thus contributes to the development of the holiday destinations. TUI Care Foundation, operating around the world, initiates projects creating new opportunities for the next generation.