Stockholm, 2 April 2019

TUI appoints new Chief Creative Officer Anna Laestadius

Nordic Marketing Chief now with global role

Anna Laestadius has been appointed as Chief Creative Officer of the Hanover, Germany based TUI Group, overseeing the global development of the TUI brand. Her new role‘s responsibilities includes the Center of Excellence for Brand Marketing & Insights in the Nordics as well as the company‘s development of brand and marketing campaigns. Laestadius follows Barbara Haase, who left TUI earlier this year.

“With more than 20 years of experience of driving international businesses, building well renowned brands and transforming them into the digital landscape, Anna Laestadius is the perfect fit for our strong global brand“ says Erik Friemuth, Chief Marketing Officer of TUI Group.

“TUI‘s global appeal and power has developed immensely in the past years – today, almost 70.000 people operate under one brand with one face to the customer. This is a great opportunity to help shape its future development“ says Anna Laestadius.

Laestadius has been with TUI since 2015 as Chief Marketing Officer of TUI in the Nordics. During her time in office, she has been responsible for the launch of the brand name TUI in Sweden, Denmark, Norway and Finland, established a powerful TUI Nordic Brand & Marketing team and developed the international “For You” campaign. For this, she has been awarded as Marketing Director of the Year in Sweden twice. In her global role, Anna is reporting into Erik Friemuth, TUI Group Chief Marketing Officer. She will also keep her function as Nordic CMO and remain part of the Nordic Board. 

Laestadius started her career in the advertising and web industry working with brands like Kraft, Star Alliance, Volvo Cars and Ericsson before she spent eight years at ABSOLUT VODKA in different marketing roles, ending up as Global Brand Director. Before joining TUI Anna held the role as Global Vice President Brand & Marketing Electrolux Grand Cuisine.

About TUI Group

The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the Prime Standard of the Frankfurt Stock Exchange, in the regulated market of the Lower Saxony Stock Exchange in Hanover and in the FTSE 250, an index of the London Stock Exchange. TUI Group offers its 19 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

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Anna Laestadius has been appointed as Chief Creative Officer of the Hanover, Germany based TUI Group, overseeing the global development of the TUI brand.