Stockholm, 2 April 2019

TUI appoints new Chief Creative Officer Anna Laestadius

Nordic Marketing Chief now with global role

Anna Laestadius has been appointed as Chief Creative Officer of the Hanover, Germany based TUI Group, overseeing the global development of the TUI brand. Her new role‘s responsibilities includes the Center of Excellence for Brand Marketing & Insights in the Nordics as well as the company‘s development of brand and marketing campaigns. Laestadius follows Barbara Haase, who left TUI earlier this year.

“With more than 20 years of experience of driving international businesses, building well renowned brands and transforming them into the digital landscape, Anna Laestadius is the perfect fit for our strong global brand“ says Erik Friemuth, Chief Marketing Officer of TUI Group.

“TUI‘s global appeal and power has developed immensely in the past years – today, almost 70.000 people operate under one brand with one face to the customer. This is a great opportunity to help shape its future development“ says Anna Laestadius.

Laestadius has been with TUI since 2015 as Chief Marketing Officer of TUI in the Nordics. During her time in office, she has been responsible for the launch of the brand name TUI in Sweden, Denmark, Norway and Finland, established a powerful TUI Nordic Brand & Marketing team and developed the international “For You” campaign. For this, she has been awarded as Marketing Director of the Year in Sweden twice. In her global role, Anna is reporting into Erik Friemuth, TUI Group Chief Marketing Officer. She will also keep her function as Nordic CMO and remain part of the Nordic Board. 

Laestadius started her career in the advertising and web industry working with brands like Kraft, Star Alliance, Volvo Cars and Ericsson before she spent eight years at ABSOLUT VODKA in different marketing roles, ending up as Global Brand Director. Before joining TUI Anna held the role as Global Vice President Brand & Marketing Electrolux Grand Cuisine.

About TUI Group

TUI Group is the world’s number one tourism group operating in around 180 destinations worldwide. The company is domiciled in Germany. The TUI Group’s share is listed in the FTSE 100 index, the leading index of the London Stock Exchange, and in the German open market. In financial year 2018, TUI Group recorded turnover of €18.5bn and an operating result of €1.177bn. The Group employs 70,000 people in more than 100 countries. TUI offers its around 27 million customers, including 21 million in the national organisations in Europe, comprehensive services from a single source. It covers the entire tourism value chain under one roof. This comprises around 330 Group-owned hotels and resorts with premium brands such as RIU and Robinson as well as 17 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels to the “Mein Schiff” fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading international tour operator brands, 1,600 travel agencies in Europe and five European leisure airlines with around 150 modern medium- and long-haul aircraft. Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation was founded in 2015 and supports the positive impacts of tourism, learning and education and strengthening of environmental and social standards. It contributes to the development of holiday destinations. Today, the TUI Care Foundation is active in more than 20 countries worldwide and initiates projects creating opportunities for the next generation.

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Anna Laestadius has been appointed as Chief Creative Officer of the Hanover, Germany based TUI Group, overseeing the global development of the TUI brand.