Stockholm, 2 April 2019

TUI appoints new Chief Creative Officer Anna Laestadius

Nordic Marketing Chief now with global role

Anna Laestadius has been appointed as Chief Creative Officer of the Hanover, Germany based TUI Group, overseeing the global development of the TUI brand. Her new role‘s responsibilities includes the Center of Excellence for Brand Marketing & Insights in the Nordics as well as the company‘s development of brand and marketing campaigns. Laestadius follows Barbara Haase, who left TUI earlier this year.

“With more than 20 years of experience of driving international businesses, building well renowned brands and transforming them into the digital landscape, Anna Laestadius is the perfect fit for our strong global brand“ says Erik Friemuth, Chief Marketing Officer of TUI Group.

“TUI‘s global appeal and power has developed immensely in the past years – today, almost 70.000 people operate under one brand with one face to the customer. This is a great opportunity to help shape its future development“ says Anna Laestadius.

Laestadius has been with TUI since 2015 as Chief Marketing Officer of TUI in the Nordics. During her time in office, she has been responsible for the launch of the brand name TUI in Sweden, Denmark, Norway and Finland, established a powerful TUI Nordic Brand & Marketing team and developed the international “For You” campaign. For this, she has been awarded as Marketing Director of the Year in Sweden twice. In her global role, Anna is reporting into Erik Friemuth, TUI Group Chief Marketing Officer. She will also keep her function as Nordic CMO and remain part of the Nordic Board. 

Laestadius started her career in the advertising and web industry working with brands like Kraft, Star Alliance, Volvo Cars and Ericsson before she spent eight years at ABSOLUT VODKA in different marketing roles, ending up as Global Brand Director. Before joining TUI Anna held the role as Global Vice President Brand & Marketing Electrolux Grand Cuisine.

About TUI Group

TUI Group is the world’s leading integrated tourism group operating in more than 100 destinations worldwide. The company is headquartered in Germany. The TUI Group’s share is listed in the FTSE 100 index, the leading index of the London Stock Exchange, and in the German open market.

In financial year 2019, TUI Group recorded turnover of around €19bn and an operating result of €893m. The Group employs more than 70,000 people worldwide. TUI offers its 28 million customers, including 21 million customers in European national companies, integrated services from a single source. It covers the entire tourism value chain under one roof. This comprises more than 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson as well as 18 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels and expedition ships to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading European tour operator brands, five airlines with 150 modern medium- and long-haul aircraft and 1,600 travel agencies. Apart from the expansion of its core business with hotels, cruises and destination activities, TUI is increasingly investing in digital platforms. The Group is transforming as a digital company.

Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation, initiated by TUI, promotes the positive effects of tourism, education and training as well as environmental and social standards with projects in 25 countries. It thus contributes to the development of the holiday destinations. TUI Care Foundation, operating around the world, initiates projects creating new opportunities for the next generation.

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Anna Laestadius has been appointed as Chief Creative Officer of the Hanover, Germany based TUI Group, overseeing the global development of the TUI brand.