Stockholm, 2 April 2019

TUI appoints new Chief Creative Officer Anna Laestadius

Nordic Marketing Chief now with global role

Anna Laestadius has been appointed as Chief Creative Officer of the Hanover, Germany based TUI Group, overseeing the global development of the TUI brand. Her new role‘s responsibilities includes the Center of Excellence for Brand Marketing & Insights in the Nordics as well as the company‘s development of brand and marketing campaigns. Laestadius follows Barbara Haase, who left TUI earlier this year.

“With more than 20 years of experience of driving international businesses, building well renowned brands and transforming them into the digital landscape, Anna Laestadius is the perfect fit for our strong global brand“ says Erik Friemuth, Chief Marketing Officer of TUI Group.

“TUI‘s global appeal and power has developed immensely in the past years – today, almost 70.000 people operate under one brand with one face to the customer. This is a great opportunity to help shape its future development“ says Anna Laestadius.

Laestadius has been with TUI since 2015 as Chief Marketing Officer of TUI in the Nordics. During her time in office, she has been responsible for the launch of the brand name TUI in Sweden, Denmark, Norway and Finland, established a powerful TUI Nordic Brand & Marketing team and developed the international “For You” campaign. For this, she has been awarded as Marketing Director of the Year in Sweden twice. In her global role, Anna is reporting into Erik Friemuth, TUI Group Chief Marketing Officer. She will also keep her function as Nordic CMO and remain part of the Nordic Board. 

Laestadius started her career in the advertising and web industry working with brands like Kraft, Star Alliance, Volvo Cars and Ericsson before she spent eight years at ABSOLUT VODKA in different marketing roles, ending up as Global Brand Director. Before joining TUI Anna held the role as Global Vice President Brand & Marketing Electrolux Grand Cuisine.

About TUI Group

The TUI Group is the world's leading tourism group and operates worldwide. The Group is headquartered in Germany. The TUI share is listed on the FTSE 250, the leading index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany.

The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of whom are in the European national companies. The entire tourism value chain is represented under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in England. The Group also includes Europe's leading tour operator brands and online marketing platforms, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. Besides the expansion of its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, education and training and the strengthening of environmental and social standards. It thus supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

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Anna Laestadius has been appointed as Chief Creative Officer of the Hanover, Germany based TUI Group, overseeing the global development of the TUI brand.