Hanover, 28 January 2019

Mountain hotels are in vogue: TUI Blue plans third hotel in Austria

TUI Group’s lifestyle hotel brand set to expand its hiking and skiing offer

TUI expects another record year for winter sports in the Alps, and mountains are also becoming increasingly popular in the summer. Against that background, TUI Group is expanding the portfolio of its TUI Blue lifestyle hotel brand, planning its third hotel in Austria. With TUI Blue Fieberbrunn, the portfolio of the hotel brand, that is placing the experience at the core, will grow to a total of 12 hotels for the Winter 2019/2020 season.

TUI Blue Fieberbrunn is the perfect location for winter sports enthusiasts wishing to explore Skicircus Saalbach / Hinterglemm / Leogang / Fieberbrunn. For the summer, the valley alone offers around 400 km of hiking and mountain biking trails for sports lovers. The mountain hotel, located directly near the ski slope, will feature 144 double rooms, a restaurant and bar with outdoor terrace and a meeting room and spa area. It is scheduled to open at the end of 2019. The hallmarks of TUI Blue are its modern technology concept and the innovative Bluef!t concept for fitness, wellness and nutrition. The hotel brand focuses on authentic holiday experiences in the respective region.

“For TUI Blue Fieberbrunn, we will reposition an existing hotel in the style of our lifestyle brand this summer,” says TUI Blue Managing Director Artur Gerber. “Tyrol’s unique mountain landscape offers the perfect environment for our experience-centred brand. With the opening of our third hotel in the Alps, Austria, alongside Turkey, is one of the destinations in which TUI Blue has delivered its strongest growth.”

TUI Group celebrated the ground-breaking ceremony for the brand’s second hotel in Austria at the end of September 2018. The future TUI Blue Montafon hotel, also perfectly located for skiers and hikers, will feature 149 double rooms. The new hotel is scheduled to open in the Winter 2019/2020 season.

Alongside the two new TUI Blue hotels in Vorarlberg and Tyrol, TUI operates another TUI Blue hotel in Styria and four Robinson Clubs in Vorarlberg, Salzburgerland and Carinthia.

About TUI Blue

TUI BLUE offers experience-oriented lifestyle travellers a hotel product tailored to their individual needs – for adults, families or holidaymakers interested in local culture and authentic experiences. BLUE Guides provide great hospitality with a personal touch and the BLUE App offers guests lots of activities at their choice. The experiences are tailored for all ages and range from entertainment in a relaxed atmosphere to a holistic fitness and well-being programme as well as a variety of excursions. TUI BLUE hotels stand for food experiences with a local touch, including authentic regional dishes while also catering for all dietary needs or nutrition plans. The hotel brand has more than 90 hotels worldwide and expanding its portfolio with a strong focus on Asia, the Middle East and Africa. TUI BLUE is a global brand of TUI Hotels & Resorts‘ leading leisure hotel portfolio.

About TUI Group

The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the Prime Standard of the Frankfurt Stock Exchange, in the regulated market of the Lower Saxony Stock Exchange in Hanover and in the FTSE 250, an index of the London Stock Exchange. TUI Group offers its 19 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

TUI Blue Fieberbrunn Austria