Hanover, 28 January 2019

Mountain hotels are in vogue: TUI Blue plans third hotel in Austria

TUI Group’s lifestyle hotel brand set to expand its hiking and skiing offer

TUI expects another record year for winter sports in the Alps, and mountains are also becoming increasingly popular in the summer. Against that background, TUI Group is expanding the portfolio of its TUI Blue lifestyle hotel brand, planning its third hotel in Austria. With TUI Blue Fieberbrunn, the portfolio of the hotel brand, that is placing the experience at the core, will grow to a total of 12 hotels for the Winter 2019/2020 season.

TUI Blue Fieberbrunn is the perfect location for winter sports enthusiasts wishing to explore Skicircus Saalbach / Hinterglemm / Leogang / Fieberbrunn. For the summer, the valley alone offers around 400 km of hiking and mountain biking trails for sports lovers. The mountain hotel, located directly near the ski slope, will feature 144 double rooms, a restaurant and bar with outdoor terrace and a meeting room and spa area. It is scheduled to open at the end of 2019. The hallmarks of TUI Blue are its modern technology concept and the innovative Bluef!t concept for fitness, wellness and nutrition. The hotel brand focuses on authentic holiday experiences in the respective region.

“For TUI Blue Fieberbrunn, we will reposition an existing hotel in the style of our lifestyle brand this summer,” says TUI Blue Managing Director Artur Gerber. “Tyrol’s unique mountain landscape offers the perfect environment for our experience-centred brand. With the opening of our third hotel in the Alps, Austria, alongside Turkey, is one of the destinations in which TUI Blue has delivered its strongest growth.”

TUI Group celebrated the ground-breaking ceremony for the brand’s second hotel in Austria at the end of September 2018. The future TUI Blue Montafon hotel, also perfectly located for skiers and hikers, will feature 149 double rooms. The new hotel is scheduled to open in the Winter 2019/2020 season.

Alongside the two new TUI Blue hotels in Vorarlberg and Tyrol, TUI operates another TUI Blue hotel in Styria and four Robinson Clubs in Vorarlberg, Salzburgerland and Carinthia.

About TUI Blue

TUI Blue offers lifestyle- and experience-oriented holidaymakers a hotel product tailored to their individual needs and preferences, for adults aged 16+, families, holidaymakers interested in local culture and authentic experiences. The hallmarks of the hotels are the Blue Guides, acting as the competent local contacts, the comprehensive Bluef!t fitness and relaxation programme and the modern design. With the Blue App, holidaymakers have access to a digital service assistant available before, during and after the trip to design their individual holiday. The culinary offer at TUI Blue hotels features local cuisine with international influences, providing high-quality food and catering for all dietary needs or nutrition plans. The hotel experience is rounded off by a wide range of daytime and evening experiences. With its global flagship brand TUI Blue, TUI Group is driving growth in the hotel segment further ahead.

About TUI Group

The TUI Group is the world's leading tourism group and operates worldwide. The Group is headquartered in Germany. The TUI share is listed on the FTSE 250, the leading index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany.

The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of whom are in the European national companies. The entire tourism value chain is represented under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in England. The Group also includes Europe's leading tour operator brands and online marketing platforms, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. Besides the expansion of its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, education and training and the strengthening of environmental and social standards. It thus supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

TUI Blue Fieberbrunn Austria