Hanover, 28 January 2019

Mountain hotels are in vogue: TUI Blue plans third hotel in Austria

TUI Group’s lifestyle hotel brand set to expand its hiking and skiing offer

TUI expects another record year for winter sports in the Alps, and mountains are also becoming increasingly popular in the summer. Against that background, TUI Group is expanding the portfolio of its TUI Blue lifestyle hotel brand, planning its third hotel in Austria. With TUI Blue Fieberbrunn, the portfolio of the hotel brand, that is placing the experience at the core, will grow to a total of 12 hotels for the Winter 2019/2020 season.

TUI Blue Fieberbrunn is the perfect location for winter sports enthusiasts wishing to explore Skicircus Saalbach / Hinterglemm / Leogang / Fieberbrunn. For the summer, the valley alone offers around 400 km of hiking and mountain biking trails for sports lovers. The mountain hotel, located directly near the ski slope, will feature 144 double rooms, a restaurant and bar with outdoor terrace and a meeting room and spa area. It is scheduled to open at the end of 2019. The hallmarks of TUI Blue are its modern technology concept and the innovative Bluef!t concept for fitness, wellness and nutrition. The hotel brand focuses on authentic holiday experiences in the respective region.

“For TUI Blue Fieberbrunn, we will reposition an existing hotel in the style of our lifestyle brand this summer,” says TUI Blue Managing Director Artur Gerber. “Tyrol’s unique mountain landscape offers the perfect environment for our experience-centred brand. With the opening of our third hotel in the Alps, Austria, alongside Turkey, is one of the destinations in which TUI Blue has delivered its strongest growth.”

TUI Group celebrated the ground-breaking ceremony for the brand’s second hotel in Austria at the end of September 2018. The future TUI Blue Montafon hotel, also perfectly located for skiers and hikers, will feature 149 double rooms. The new hotel is scheduled to open in the Winter 2019/2020 season.

Alongside the two new TUI Blue hotels in Vorarlberg and Tyrol, TUI operates another TUI Blue hotel in Styria and four Robinson Clubs in Vorarlberg, Salzburgerland and Carinthia.

About TUI Blue

TUI Blue offers lifestyle- and experience-oriented holidaymakers a hotel product tailored to their individual needs and preferences, for adults aged 16+, families, holidaymakers interested in local culture and authentic experiences. The hallmarks of the hotels are the Blue Guides, acting as the competent local contacts, the comprehensive Bluef!t fitness and relaxation programme and the modern design. With the Blue App, holidaymakers have access to a digital service assistant available before, during and after the trip to design their individual holiday. The culinary offer at TUI Blue hotels features local cuisine with international influences, providing high-quality food and catering for all dietary needs or nutrition plans. The hotel experience is rounded off by a wide range of daytime and evening experiences. With its global flagship brand TUI Blue, TUI Group is driving growth in the hotel segment further ahead. From Summer 2020, TUI Blue’s portfolio will include 97 hotels in 18 countries.

About TUI Group

TUI Group is the world’s number one tourism group operating in around 180 destinations worldwide. The company is domiciled in Germany. The TUI Group’s share is listed in the FTSE 100 index, the leading index of the London Stock Exchange, and in the German open market. In financial year 2018, TUI Group recorded turnover of €18.5bn and an operating result of €1.177bn. The Group employs 70,000 people in more than 100 countries. TUI offers its around 27 million customers, including 21 million in the national organisations in Europe, comprehensive services from a single source. It covers the entire tourism value chain under one roof. This comprises around 330 Group-owned hotels and resorts with premium brands such as RIU and Robinson as well as 17 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels to the “Mein Schiff” fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading international tour operator brands, 1,600 travel agencies in Europe and five European leisure airlines with around 150 modern medium- and long-haul aircraft. Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation was founded in 2015 and supports the positive impacts of tourism, learning and education and strengthening of environmental and social standards. It contributes to the development of holiday destinations. Today, the TUI Care Foundation is active in more than 20 countries worldwide and initiates projects creating opportunities for the next generation.

TUI Blue Fieberbrunn Austria