TUI Group’s lifestyle hotel brand set to expand its hiking and skiing offer
TUI expects another record year for winter sports in the Alps, and mountains are also becoming increasingly popular in the summer. Against that background, TUI Group is expanding the portfolio of its TUI Blue lifestyle hotel brand, planning its third hotel in Austria. With TUI Blue Fieberbrunn, the portfolio of the hotel brand, that is placing the experience at the core, will grow to a total of 12 hotels for the Winter 2019/2020 season.
TUI Blue Fieberbrunn is the perfect location for winter sports enthusiasts wishing to explore Skicircus Saalbach / Hinterglemm / Leogang / Fieberbrunn. For the summer, the valley alone offers around 400 km of hiking and mountain biking trails for sports lovers. The mountain hotel, located directly near the ski slope, will feature 144 double rooms, a restaurant and bar with outdoor terrace and a meeting room and spa area. It is scheduled to open at the end of 2019. The hallmarks of TUI Blue are its modern technology concept and the innovative Bluef!t concept for fitness, wellness and nutrition. The hotel brand focuses on authentic holiday experiences in the respective region.
“For TUI Blue Fieberbrunn, we will reposition an existing hotel in the style of our lifestyle brand this summer,” says TUI Blue Managing Director Artur Gerber. “Tyrol’s unique mountain landscape offers the perfect environment for our experience-centred brand. With the opening of our third hotel in the Alps, Austria, alongside Turkey, is one of the destinations in which TUI Blue has delivered its strongest growth.”
TUI Group celebrated the ground-breaking ceremony for the brand’s second hotel in Austria at the end of September 2018. The future TUI Blue Montafon hotel, also perfectly located for skiers and hikers, will feature 149 double rooms. The new hotel is scheduled to open in the Winter 2019/2020 season.
Alongside the two new TUI Blue hotels in Vorarlberg and Tyrol, TUI operates another TUI Blue hotel in Styria and four Robinson Clubs in Vorarlberg, Salzburgerland and Carinthia.