Hannover/Parma, 10 October 2018

I Viaggi del Turchese becomes TUI Italia

  • Rebranding of Italian tour operator subsidiary highlights affiliation to TUI Group

I Viaggi del Turchese, TUI Group’s Italian tour operator subsidiary, will be rebranded TUI Italia. The brand migration takes place in the framework of TUI’s oneBrand campaign, under which all international brands of TUI’s subsidiaries have gradually been migrated to the master brand TUI since 2015.
I Viaggi del Turchese had already operated under the TUI brand in customer-facing transactions since 2016. The company will now be officially rebranded. TUI Italia, headquartered in Fidenza near Parma, employs 50 people and is reporting into TUI Suisse. 

Marco Amos, Managing Director TUI Italia: “The rebranding of I Viaggi del Turchese as TUI Italia marks the completion of the logical brand concentration at the organisational level. For our employees in Italy, this move highlights the affiliation to the world’s leading tourism group. We also create a greater footprint in the Italian market and greater value for TUI Group“.    

In Europe, TUI operates under a single master brand. The rebranding campaign was launched in 2015, starting with the large tour operator brands, followed by the migration of services and sub-brands to TUI.

About TUI Group

TUI Group is the world’s leading integrated tourism group operating in more than 100 destinations worldwide. The company is headquartered in Germany. The TUI Group’s share is listed in the FTSE 250 index and in the German open market.

In financial year 2019, TUI Group recorded turnover of around €19bn and an operating result of €893m. The Group employs more than 70,000 people worldwide. TUI offers its 28 million customers, including 21 million customers in European national companies, integrated services from a single source. It covers the entire tourism value chain under one roof. This comprises more than 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson as well as 18 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels and expedition ships to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading European tour operator brands, five airlines with 150 modern medium- and long-haul aircraft and 1,600 travel agencies. Apart from the expansion of its core business with hotels, cruises and destination activities, TUI is increasingly investing in digital platforms. The Group is transforming as a digital company.

Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation, initiated by TUI, promotes the positive effects of tourism, education and training as well as environmental and social standards with projects in 25 countries. It thus contributes to the development of the holiday destinations. TUI Care Foundation, operating around the world, initiates projects creating new opportunities for the next generation.