Hannover/Parma, 10 October 2018

I Viaggi del Turchese becomes TUI Italia

  • Rebranding of Italian tour operator subsidiary highlights affiliation to TUI Group

I Viaggi del Turchese, TUI Group’s Italian tour operator subsidiary, will be rebranded TUI Italia. The brand migration takes place in the framework of TUI’s oneBrand campaign, under which all international brands of TUI’s subsidiaries have gradually been migrated to the master brand TUI since 2015.
I Viaggi del Turchese had already operated under the TUI brand in customer-facing transactions since 2016. The company will now be officially rebranded. TUI Italia, headquartered in Fidenza near Parma, employs 50 people and is reporting into TUI Suisse. 

Marco Amos, Managing Director TUI Italia: “The rebranding of I Viaggi del Turchese as TUI Italia marks the completion of the logical brand concentration at the organisational level. For our employees in Italy, this move highlights the affiliation to the world’s leading tourism group. We also create a greater footprint in the Italian market and greater value for TUI Group“.    

In Europe, TUI operates under a single master brand. The rebranding campaign was launched in 2015, starting with the large tour operator brands, followed by the migration of services and sub-brands to TUI.

About TUI Group

TUI Group is the world’s leading tourism group operating in around 180 destinations worldwide. The company is domiciled in Germany. The TUI Group’s share is listed in the FTSE 100 index, the leading index of the London Stock Exchange, and in the German open market. In financial year 2017, TUI Group recorded turnover of €18.5bn and an operating result of €1.102bn. The Group employs 67,000 people in more than 100 countries. TUI offers its more than 20 million customers comprehensive services from a single source. It covers the entire tourism value chain under one roof. This comprises around 380 Group-owned hotels and resorts with premium brands such as RIU and Robinson as well as 16 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading international tour operator brands, 1,600 travel agencies in Europe and five European tour operator airlines with around 150 modern medium- and long-haul aircraft. Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation promotes the positive effects of tourism. It initiates projects that create new opportunities for the next generation and contributes to a positive development of the holiday destinations.