18 June 2018

TUI continually expands partnership with China – Cooperation schemes with Cathay’s tourism organisations

TUI Group continues to expand its activities in China. Group representatives from Future Markets, Corporate & External Affairs and the commercial tour operators have met partners from Hangzhou and Sanya to discuss the tourism potential of the regions as destinations and markets.

In the TUI Corporate Office in Berlin they met various partners from Hangzhou, the capital of the important province of Zhejiang, including the Director of the Zhejiang Tourism Administration and a representative from top management of the fast-growing Loong Air airline. Hosting Alibaba’s head office, technology spin-offs and a number of universities, the modern city of Hangzhou is China’s high-tech metropolis, which also pursues green and ecological policies. The culturally and geographically diverse region Zheijiang features in the portfolios offered by TUI’s tour operators Airtours, Berge & Meer, Gebeco and TUI Deutschland. Loong Air is based at Hangzhou Airport. Talks with Manfred Grund, Parliamentary Secretary of the CDU/CSU parliamentary group in the German Bundestag, showed how China and Germany are moving closer together in political and economic terms. The politician offered the Chinese representatives and TUI representatives including the Director International Partnerships, Frank Vahldiek, an overview of current issues relating to the overall very good Sino-German relations. The travel group also managed to build bridges between the representatives from Hangzhou and representatives from the German partner cities of Dresden and Heidelberg, initiating in particular active student exchange schemes.

TUI Group is also expanding its cooperation with China in other regions in the country. At the beginning of the year, the travel group became the exclusive partner of the city of Dujiangyan for global tourism promotion. Only a few weeks ago, TUI China had organised a major tourism congress in Athens for the tourism organisation of the capital of Beijing. In spring 2017, the Group also entered into a three-year strategic partnership with Sanya, the capital of the Chinese tropical island of Hainan. At the end of last week, a meeting with more than 60 participants was held at Shangri-La Resort Haitang Bay in Sanya in this context. Apart from TUI China CEO Dr Guido Brettschneider and other TUI Group representatives, the event was attended by international tour operator and travel agency representatives, members of the regional government, hotel managers as well as local and German journalists. The Sanya Tourism Development Commission was represented by Marketing Director Vivian Qiao, who discussed a range of issues with the participants, including questions concerning investments as well as regional environmental and sustainability activities.

About TUI Group

The TUI Group is the world's leading tourism group and operates worldwide. The Group is headquartered in Germany. The TUI share is listed on the FTSE 250, the leading index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany.

The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of whom are in the European national companies. The entire tourism value chain is represented under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in England. The Group also includes Europe's leading tour operator brands and online marketing platforms, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. Besides the expansion of its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, education and training and the strengthening of environmental and social standards. It thus supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.