Hanover, 2 May 2018

TUI Blue expands its portfolio to ten hotels

  • Two new openings of the new lifestyle hotel brand in Majorca and Turkey

  • TUI Group continues its growth roadmap in its hotel segment

Only two years ago, TUI Group launched its new lifestyle hotel brand TUI Blue. The youngest hotel subsidiary has since played a crucial role in delivering the Group’s growth roadmap in this segment. The portfolio of the experience hotel brand has now grown to ten hotels. The new hotels included in the portfolio from May are TUI Blue Rocador in Majorca and TUI Blue Marmaris on the Turkish Aegean.

“With TUI Blue, we have launched a hotel brand that blends TUI’s quality and brand propositions with entirely individual and authentic holiday experiences,” said Erik Friemuth, Managing Director TUI Hotels & Resorts. “The success of our hotel concept is reflected by high customer satisfaction levels. We will continue to expand the concept in future.” “This new type of hotel is now represented by ten hotels in eight countries,” added Artur Gerber, Managing Director TUI Blue. “We are now planning to take the next step by offering our customers further destinations in the medium- and long-haul segments.”

The newly opened TUI Blue Rocador (4-star) hotel is located directly on the sandy beach of one of the picturesque coves of Cala d’Or in the southeast of Majorca and features 211 rooms. The TUI Blue Marmaris (4-star) hotel has also welcomed its first international guests at the beginning of May. The 279 rooms of the hotel on the Turkish Marmaris Bay are spread across numerous cottage-style villas in a pristine pine forest. Both hotels focus on adults and couples and can be booked by guests over 16. TUI Blue offers a modern interpretation of typical regional cuisine, cutting-edge technology and the innovative Bluef!t concept for fitness, wellness and nutrition.

At the occasion of the brand’s second anniversary in May, TUI Blue will surprise its guests with typical national dishes of the other hotel locations to whet the guests’ appetite for their next travel destination.

About TUI Blue

TUI Blue offers lifestyle- and experience-oriented holidaymakers a hotel product tailored to their individual needs and preferences, for adults aged 16+, families, holidaymakers interested in local culture and authentic experiences. The hallmarks of the hotels are the Blue Guides, acting as the competent local contacts, the comprehensive Bluef!t fitness and relaxation programme and the modern design. With the Blue App, holidaymakers have access to a digital service assistant available before, during and after the trip to design their individual holiday. The culinary offer at TUI Blue hotels features local cuisine with international influences, providing high-quality food and catering for all dietary needs or nutrition plans. The hotel experience is rounded off by a wide range of daytime and evening experiences. With its global flagship brand TUI Blue, TUI Group is driving growth in the hotel segment further ahead. From Summer 2020, TUI Blue’s portfolio will include 97 hotels in 18 countries.

About TUI Group

TUI Group is the world’s number one tourism group operating in around 180 destinations worldwide. The company is domiciled in Germany. The TUI Group’s share is listed in the FTSE 100 index, the leading index of the London Stock Exchange, and in the German open market. In financial year 2018, TUI Group recorded turnover of €18.5bn and an operating result of €1.177bn. The Group employs 70,000 people in more than 100 countries. TUI offers its around 27 million customers, including 21 million in the national organisations in Europe, comprehensive services from a single source. It covers the entire tourism value chain under one roof. This comprises around 330 Group-owned hotels and resorts with premium brands such as RIU and Robinson as well as 17 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels to the “Mein Schiff” fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading international tour operator brands, 1,600 travel agencies in Europe and five European leisure airlines with around 150 modern medium- and long-haul aircraft. Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation was founded in 2015 and supports the positive impacts of tourism, learning and education and strengthening of environmental and social standards. It contributes to the development of holiday destinations. Today, the TUI Care Foundation is active in more than 20 countries worldwide and initiates projects creating opportunities for the next generation.