Hanover, 2 May 2018

TUI Blue expands its portfolio to ten hotels

  • Two new openings of the new lifestyle hotel brand in Majorca and Turkey

  • TUI Group continues its growth roadmap in its hotel segment

Only two years ago, TUI Group launched its new lifestyle hotel brand TUI Blue. The youngest hotel subsidiary has since played a crucial role in delivering the Group’s growth roadmap in this segment. The portfolio of the experience hotel brand has now grown to ten hotels. The new hotels included in the portfolio from May are TUI Blue Rocador in Majorca and TUI Blue Marmaris on the Turkish Aegean.

“With TUI Blue, we have launched a hotel brand that blends TUI’s quality and brand propositions with entirely individual and authentic holiday experiences,” said Erik Friemuth, Managing Director TUI Hotels & Resorts. “The success of our hotel concept is reflected by high customer satisfaction levels. We will continue to expand the concept in future.” “This new type of hotel is now represented by ten hotels in eight countries,” added Artur Gerber, Managing Director TUI Blue. “We are now planning to take the next step by offering our customers further destinations in the medium- and long-haul segments.”

The newly opened TUI Blue Rocador (4-star) hotel is located directly on the sandy beach of one of the picturesque coves of Cala d’Or in the southeast of Majorca and features 211 rooms. The TUI Blue Marmaris (4-star) hotel has also welcomed its first international guests at the beginning of May. The 279 rooms of the hotel on the Turkish Marmaris Bay are spread across numerous cottage-style villas in a pristine pine forest. Both hotels focus on adults and couples and can be booked by guests over 16. TUI Blue offers a modern interpretation of typical regional cuisine, cutting-edge technology and the innovative Bluef!t concept for fitness, wellness and nutrition.

At the occasion of the brand’s second anniversary in May, TUI Blue will surprise its guests with typical national dishes of the other hotel locations to whet the guests’ appetite for their next travel destination.

About TUI Blue

TUI Blue offers lifestyle- and experience-oriented holidaymakers a hotel product tailored to their individual needs and preferences, for adults aged 16+, families, holidaymakers interested in local culture and authentic experiences. The hallmarks of the hotels are the Blue Guides, acting as the competent local contacts, the comprehensive Bluef!t fitness and relaxation programme and the modern design. With the Blue App, holidaymakers have access to a digital service assistant available before, during and after the trip to design their individual holiday. The culinary offer at TUI Blue hotels features local cuisine with international influences, providing high-quality food and catering for all dietary needs or nutrition plans. The hotel experience is rounded off by a wide range of daytime and evening experiences. With its global flagship brand TUI Blue, TUI Group is driving growth in the hotel segment further ahead.

About TUI Group

The TUI Group is the world's leading tourism group and operates worldwide. The Group is headquartered in Germany. The TUI share is listed on the FTSE 250, the leading index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany.

The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of whom are in the European national companies. The entire tourism value chain is represented under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in England. The Group also includes Europe's leading tour operator brands and online marketing platforms, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. Besides the expansion of its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, education and training and the strengthening of environmental and social standards. It thus supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.




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