Hanover, 2 May 2018

TUI Blue expands its portfolio to ten hotels

  • Two new openings of the new lifestyle hotel brand in Majorca and Turkey

  • TUI Group continues its growth roadmap in its hotel segment

Only two years ago, TUI Group launched its new lifestyle hotel brand TUI Blue. The youngest hotel subsidiary has since played a crucial role in delivering the Group’s growth roadmap in this segment. The portfolio of the experience hotel brand has now grown to ten hotels. The new hotels included in the portfolio from May are TUI Blue Rocador in Majorca and TUI Blue Marmaris on the Turkish Aegean.

“With TUI Blue, we have launched a hotel brand that blends TUI’s quality and brand propositions with entirely individual and authentic holiday experiences,” said Erik Friemuth, Managing Director TUI Hotels & Resorts. “The success of our hotel concept is reflected by high customer satisfaction levels. We will continue to expand the concept in future.” “This new type of hotel is now represented by ten hotels in eight countries,” added Artur Gerber, Managing Director TUI Blue. “We are now planning to take the next step by offering our customers further destinations in the medium- and long-haul segments.”

The newly opened TUI Blue Rocador (4-star) hotel is located directly on the sandy beach of one of the picturesque coves of Cala d’Or in the southeast of Majorca and features 211 rooms. The TUI Blue Marmaris (4-star) hotel has also welcomed its first international guests at the beginning of May. The 279 rooms of the hotel on the Turkish Marmaris Bay are spread across numerous cottage-style villas in a pristine pine forest. Both hotels focus on adults and couples and can be booked by guests over 16. TUI Blue offers a modern interpretation of typical regional cuisine, cutting-edge technology and the innovative Bluef!t concept for fitness, wellness and nutrition.

At the occasion of the brand’s second anniversary in May, TUI Blue will surprise its guests with typical national dishes of the other hotel locations to whet the guests’ appetite for their next travel destination.

About TUI Blue

TUI Blue offers lifestyle- and experience-oriented holidaymakers a hotel product tailored to their individual needs and preferences, for adults aged 16+, families, holidaymakers interested in local culture and authentic experiences. The hallmarks of the hotels are the Blue Guides, acting as the competent local contacts, the comprehensive Bluef!t fitness and relaxation programme and the modern design. With the Blue App, holidaymakers have access to a digital service assistant available before, during and after the trip to design their individual holiday. The culinary offer at TUI Blue hotels features local cuisine with international influences, providing high-quality food and catering for all dietary needs or nutrition plans. The hotel experience is rounded off by a wide range of daytime and evening experiences. With its global flagship brand TUI Blue, TUI Group is driving growth in the hotel segment further ahead. From Summer 2020, TUI Blue’s portfolio will include 97 hotels in 18 countries.

About TUI Group

TUI Group is the world’s leading integrated tourism group operating in more than 100 destinations worldwide. The company is headquartered in Germany. The TUI Group’s share is listed in the FTSE 250 index and in the German open market.

In financial year 2019, TUI Group recorded turnover of around €19bn and an operating result of €893m. The Group employs more than 70,000 people worldwide. TUI offers its 28 million customers, including 21 million customers in European national companies, integrated services from a single source. It covers the entire tourism value chain under one roof. This comprises more than 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson as well as 18 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels and expedition ships to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading European tour operator brands, five airlines with 150 modern medium- and long-haul aircraft and 1,600 travel agencies. Apart from the expansion of its core business with hotels, cruises and destination activities, TUI is increasingly investing in digital platforms. The Group is transforming as a digital company.

Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation, initiated by TUI, promotes the positive effects of tourism, education and training as well as environmental and social standards with projects in 25 countries. It thus contributes to the development of the holiday destinations. TUI Care Foundation, operating around the world, initiates projects creating new opportunities for the next generation.




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