Granadilla de Abona / Hanover, 21 April 2018

“Tenerife Alegria“ – TUI's first Boeing 737 MAX

  • The Group’s new aircraft will become ambassadors for holiday regions 
  • Paralympic star Michelle Alonso Morales christens the aircraft on the Canary Island of Tenerife

20 million holidaymakers travel with TUI every year. The tourism group is represented in over 100 holiday destinations. TUI has a longstanding and cooperative relationship with the holiday destinations and host countries. TUI would now like to highlight this partnership. To this end, the Group is christening its new Boeing 737 MAX aircraft in the names of destinations in the holiday regions. TUI Airline’s aircraft are thus becoming ambassadors for these regions.

The Canary Island of Tenerife is one of the most important holiday regions for TUI guests from all over Europe. This is why the island has now given its name to the first of 72 new aircraft that have been ordered. The Boeing 737 MAX 8 of TUI fly Benelux with the registration OO-MAX, was christened “Tenerife Alegria“ today at Aeropuerto de Tenerife Sur Reina Sofía Airport.

The aircraft’s Godmother is Michelle Alonso Morales, a 24-year-old swimmer born in Tenerife. The two-time Paralympic, World and European champion christened the aircraft with water from a stream of the Teide, Spain’s highest mountain. Besides the Godmother, Jose Domingo Regalado Gonzalez, Mayor of Granadilla de Abona, and Gunther Hofman, Managing Director of TUI fly Benelux, also signed the christening certificate. Canary Islands political officials were present at the ceremony, as well as representatives of tourism associations, and the Spanish airport operator AENA, TUI’s hotel partner in Tenerife and local media.

Michelle Alonso Morales: “This was a very special moment for me. I love my island and the people here. I feel proud of the fact that the name of my home is now carried by the aircraft that will become the ambassador to Tenerife. Airplanes bring people together and make beautiful memories possible. I want all passengers of the “Tenerife Alegria“ to always be able to take home many beautiful memories and moments of happiness from their travels.” 

Gunther Hofman: “Tourism brings people and cultures together. Our airplanes are part of the travel experience and the connecting elements to your region. They are a symbol of our partnership. TUI has been represented in Tenerife for over 30 years. Today, the island is one of the biggest and most popular holiday regions for our guests from all over Europe. Our hotel company RIU and our hotel brands TUI Sensatori and TUI Sensimar are represented on the island and many employees also work and live here.”

Compared to other machines of this size previously operated by TUI fly, the 737 MAX is distinguished by a 20 percent lower fuel consumption and thus 20 percent lower CO2 emissions. Additionally, the noise level is 40 percent lower and also contributes to the Group’s sustainability targets. The TUI Group has set itself the goal of becoming Europe’s lowest-emission airline by 2020.

About TUI Group

TUI Group is the world’s number one tourism group operating in around 180 destinations worldwide. The company is domiciled in Germany. The TUI Group’s share is listed in the FTSE 100 index, the leading index of the London Stock Exchange, and in the German open market. In financial year 2018, TUI Group recorded turnover of €19.5bn and an operating result of €1.147bn. The Group employs 70,000 people in more than 100 countries. TUI offers its around 27 million customers, including 21 million in the national organisations in Europe, comprehensive services from a single source. It covers the entire tourism value chain under one roof. This comprises around 380 Group-owned hotels and resorts with premium brands such as RIU and Robinson as well as 16 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels to the “Mein Schiff” fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading international tour operator brands, 1,600 travel agencies in Europe and five European leisure airlines with around 150 modern medium- and long-haul aircraft.

Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation was founded in 2015 and supports the positive impacts of tourism, learning and education and strengthening of environmental and social standards. It contributes to the development of holiday destinations. Today, the TUI Care Foundation is active in more than 20 countries worldwide and initiates projects creating opportunities for the next generation.


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