Kuala Lumpur, 18 April 2018

TUI Group strengthens partnership with Malaysia

  • Group obtains tourism licences, Malaysia becomes TUI destination and source market
  • First direct flights from Europe to Langkawi with TUI’s 787 Dreamliner
  • Cruises as growth driver: All TUI cruise lines to call at Malaysian ports
  • Langkawi becomes seasonal base port for TUI’s British subsidiary Marella Cruises from the 2018/19 cruise season

TUI Group is strengthening and expanding its presence and operations in Malaysia. The world’s leading tourism group has obtained the necessary licences from the Malaysian Ministry of Tourism and Culture in order to develop the country both as a destination and a source market. In the framework of its “TUI 2022” strategy programme, TUI is seeking to tap new growth markets and expand its business in South East Asia, with Malaysia being a crucial partner country. Frank Vahldiek, Director International Partnerships at TUI Group: “Malaysia is not only a beautiful travel destination in Asia, but also offers great potential for our tourism products and services. We are therefore developing the country both as a destination and source market with attractive offerings for Malaysia and Asian customers, increasingly interested in experiencing Western-style holidays in the region, in Europe and all over the world.”

First direct flight from Europe to Langkawi
In order to further expand its presence in Malaysia, TUI will offer direct flights to Langkawi Island for the first time from the forthcoming Winter season. From 20 December 2018, TUI will operate services to Langkawi with its Boeing 787 Dreamliner from three British airports (Gatwick, Manchester, Birmingham). This will make TUI the first European airline to operate direct flights to the island.

Cruise companies increasingly calling at Malaysian ports
Moreover, TUI Group’s three cruise lines – TUI Cruises, Hapag-Lloyd Cruises and TUI’s British subsidiary Marella Cruises – have all included Malaysia in their itineraries. In the 2018/19 Winter season, they will further expand their offerings in Malaysia: Langkawi will be a new seasonal base port for Marella Discovery, and the cruise ship will offer regional itineraries for European customers travelling with the Group from the port. The passengers will spend a night in Langkawi before departing for a 14-day round trip including destinations such as Singapore, Vietnam, Cambodia and Thailand. Moreover, TUI Cruises will operate its cruise ship Mein Schiff 3, offering larger passenger capacity compared with Mein Schiff 1, on its itineraries from Singapore from the 2018/19 Winter schedule. The number of passengers travelling to Malaysia on its Asia itinerary will therefore continue to rise, exceeding the volume of the past few years. With three Malaysian ports of call – including a home port – (Langkawi, Port Klang and Penang) TUI Group’s cruise companies will be a key growth driver in Malaysia’s maritime tourism segment.

Datuk Rashidi bin Hasbullah, Secretary General at the Malaysian Ministry of Tourism and Culture, welcomes TUI Group’s decision to develop and expand Malaysia as a destination and source market: “We are delighted about TUI’s decision to offer flights and cruises from and to Langkawi. The world’s number one tourism company thus strongly increases Malaysia’s visibility in all European source markets. At the same time, this reinforces Malaysia’s outbound market and our position as an international traffic hub and creates value added for our economy. Tourism is an important driver of prosperity and employment in Malaysia. TUI’s investments directly benefit people in Malaysia, as they create new jobs.”

About TUI Group

The TUI Group is the world's leading tourism group and operates worldwide. The Group is headquartered in Germany. The TUI share is listed on the FTSE 250, the leading index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany.

The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of whom are in the European national companies. The entire tourism value chain is represented under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in England. The Group also includes Europe's leading tour operator brands and online marketing platforms, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. Besides the expansion of its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, education and training and the strengthening of environmental and social standards. It thus supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

Contact