Hanover/Stockholm, 28 March 2018

From Hanover to Stockholm: Magnus Hüttenberend will take over responsibility for Corporate Communications as of April 1st

  • Taking care of Communications for TUI in Sweden, Norway, Denmark and Finland
  • Hüttenberend will continue to be responsible for digital media channels in the Corporate Communications of the TUI Group
  • Stefan Siemon will simultaneously move as Senior Manager Digital Communications to the TUI Group

The TUI Group is strengthening its Communications in the Nordic countries of Sweden, Finland, Norway and Denmark. From 1st of April, Magnus Hüttenberend will be responsible for Corporate & Colleague Communications, Government Affairs and Sustainability at TUI Nordic. He started at TUI in the Group headquarters in Hanover, but will soon relocate to Stockholm.

In addition to his new role, as Head of Group Digital Communications, he will continue to be responsible for the Group's digital channels. Hüttenberend will report to Thomas Ellerbeck, member of the Group Executive Committee of the TUI Group, responsible worldwide for Communications, Government Affairs, Foundations and Environment, and to Alexander Huber, Managing Director of TUI Nordic.

The change is taking place as part of the TUI Group's Global 60 programme. The programme aims to promote international careers within the TUI Group. Employees are encouraged to use their respective skills abroad in multinational teams and to gain new experience in the local markets.

At the same time, Stefan Siemon is joining the international communications team of the TUI Group as its new Senior Manager Digital Communications & Social Media. He will be responsible for both the social media communications of the Group as well as the training of employees to become influencers. He will report in his new position to Hüttenberend.


Magnus Hüttenberend (31) has been responsible for digital communications since joining the TUI Group in 2015. In the last two years he also managed the social media team of TUI Germany. Previously, he was responsible for Content Marketing and the digital marketing channels of Vodafone Germany.

Stefan Siemon (31) has been working for TUI in various capacities since 2009. After completing his dual Bachelor's degree at TUI Deutschland, he worked as a project manager at TUI Destination Services in Switzerland and completed a Master's degree while working. Most recently he worked as Social Media Manager for TUI Deutschland, where he founded the TUI Social Media Academy.

About TUI Group

TUI Group is the world’s number one tourism group operating in around 180 destinations worldwide. The company is domiciled in Germany. The TUI Group’s share is listed in the FTSE 100 index, the leading index of the London Stock Exchange, and in the German open market. In financial year 2018, TUI Group recorded turnover of €19.5bn and an operating result of €1.147bn. The Group employs 70,000 people in more than 100 countries. TUI offers its around 27 million customers, including 21 million in the national organisations in Europe, comprehensive services from a single source. It covers the entire tourism value chain under one roof. This comprises around 380 Group-owned hotels and resorts with premium brands such as RIU and Robinson as well as 16 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels to the “Mein Schiff” fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading international tour operator brands, 1,600 travel agencies in Europe and five European leisure airlines with around 150 modern medium- and long-haul aircraft.

Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation was founded in 2015 and supports the positive impacts of tourism, learning and education and strengthening of environmental and social standards. It contributes to the development of holiday destinations. Today, the TUI Care Foundation is active in more than 20 countries worldwide and initiates projects creating opportunities for the next generation.

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