Hanover/Stockholm, 28 March 2018

From Hanover to Stockholm: Magnus Hüttenberend will take over responsibility for Corporate Communications as of April 1st

  • Taking care of Communications for TUI in Sweden, Norway, Denmark and Finland
  • Hüttenberend will continue to be responsible for digital media channels in the Corporate Communications of the TUI Group
  • Stefan Siemon will simultaneously move as Senior Manager Digital Communications to the TUI Group

The TUI Group is strengthening its Communications in the Nordic countries of Sweden, Finland, Norway and Denmark. From 1st of April, Magnus Hüttenberend will be responsible for Corporate & Colleague Communications, Government Affairs and Sustainability at TUI Nordic. He started at TUI in the Group headquarters in Hanover, but will soon relocate to Stockholm.

In addition to his new role, as Head of Group Digital Communications, he will continue to be responsible for the Group's digital channels. Hüttenberend will report to Thomas Ellerbeck, member of the Group Executive Committee of the TUI Group, responsible worldwide for Communications, Government Affairs, Foundations and Environment, and to Alexander Huber, Managing Director of TUI Nordic.

The change is taking place as part of the TUI Group's Global 60 programme. The programme aims to promote international careers within the TUI Group. Employees are encouraged to use their respective skills abroad in multinational teams and to gain new experience in the local markets.

At the same time, Stefan Siemon is joining the international communications team of the TUI Group as its new Senior Manager Digital Communications & Social Media. He will be responsible for both the social media communications of the Group as well as the training of employees to become influencers. He will report in his new position to Hüttenberend.


Magnus Hüttenberend (31) has been responsible for digital communications since joining the TUI Group in 2015. In the last two years he also managed the social media team of TUI Germany. Previously, he was responsible for Content Marketing and the digital marketing channels of Vodafone Germany.

Stefan Siemon (31) has been working for TUI in various capacities since 2009. After completing his dual Bachelor's degree at TUI Deutschland, he worked as a project manager at TUI Destination Services in Switzerland and completed a Master's degree while working. Most recently he worked as Social Media Manager for TUI Deutschland, where he founded the TUI Social Media Academy.

About TUI Group

TUI Group is the world’s leading integrated tourism group operating in more than 100 destinations worldwide. The company is headquartered in Germany. The TUI Group’s share is listed in the FTSE 250 index and in the German open market.

In financial year 2019, TUI Group recorded turnover of around €19bn and an operating result of €893m. The Group employs more than 70,000 people worldwide. TUI offers its 28 million customers, including 21 million customers in European national companies, integrated services from a single source. It covers the entire tourism value chain under one roof. This comprises more than 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson as well as 18 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels and expedition ships to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading European tour operator brands, five airlines with 150 modern medium- and long-haul aircraft and 1,600 travel agencies. Apart from the expansion of its core business with hotels, cruises and destination activities, TUI is increasingly investing in digital platforms. The Group is transforming as a digital company.

Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation, initiated by TUI, promotes the positive effects of tourism, education and training as well as environmental and social standards with projects in 25 countries. It thus contributes to the development of the holiday destinations. TUI Care Foundation, operating around the world, initiates projects creating new opportunities for the next generation.

Contact