Hanover, 8 March 2018

Mike Schwanke is leaving Robinson Club GmbH

Mike Schwanke, Managing Director at Robinson Club GmbH, has decided to leave the company to take on new professional challenges. Until a successor is appointed, Bernd Mäser, joint Managing Director at Robinson Club GmbH, will additionally assume Mike Schwanke’s responsibilities with immediate effect. During the transition period, Marketing & Sales will report to Tobias Neumann on an interim basis. The 44-year-old has been Director Distribution at TUI Hotels & Resorts since the beginning of March and has many years of experience in tour operation. In that role, he heads the new unit in charge of distribution for the three brands Robinson, TUI Blue and TUI Magic Life.

“We thank Mike Schwanke for his commitment and expertise in the various Marketing & Sales roles he has performed for our Group. In the past few years, he has intensively pushed ahead with branding activities in our rapidly growing cruise and hotel businesses. We wish him all the best for his personal and professional future,” said Erik Friemuth, Managing Director TUI Hotels & Resorts and Group Chief Marketing Officer.

Mike Schwanke studied business administration at Hanover University of Applied Sciences. The business graduate subsequently held various management functions in marketing, corporate communications and brand management at mobile telecommunications provider Telefónica. Mike Schwanke joined TUI Cruises in 2012, initially as Director Marketing. He was subsequently appointed as Director Sales for the cruise company. In 2017, he moved to Robinson Club GmbH as Managing Director. In that role, the 46-year-old was in charge of Marketing & Sales as well as Operations at the German market leader for premium club holidays.

About Robinson

ROBINSON is a premium brand and leader of resort vacations, offering a unique holiday experience in 23 resorts in thirteen countries. By providing outstanding entertainment and competent, creative childcare as well as, a wide range of locally sourced fresh cuisine prepared by premier chefs, new trend sports and activities, ROBINSON Club is the ideal holiday choice for families, couples and single travellers.

About TUI Group

TUI Group is the world’s number one tourism group operating in around 180 destinations worldwide. The company is domiciled in Germany. The TUI Group’s share is listed in the FTSE 100 index, the leading index of the London Stock Exchange, and in the German open market. In financial year 2018, TUI Group recorded turnover of €18.5bn and an operating result of €1.177bn. The Group employs 70,000 people in more than 100 countries. TUI offers its around 27 million customers, including 21 million in the national organisations in Europe, comprehensive services from a single source. It covers the entire tourism value chain under one roof. This comprises around 330 Group-owned hotels and resorts with premium brands such as RIU and Robinson as well as 17 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels to the “Mein Schiff” fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading international tour operator brands, 1,600 travel agencies in Europe and five European leisure airlines with around 150 modern medium- and long-haul aircraft. Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation was founded in 2015 and supports the positive impacts of tourism, learning and education and strengthening of environmental and social standards. It contributes to the development of holiday destinations. Today, the TUI Care Foundation is active in more than 20 countries worldwide and initiates projects creating opportunities for the next generation.