Hanover, 7 March 2018

First TUI Blue hotel opens in Tunisia

Tunisia continues its comeback, recording strong growth at the world’s leading tourism group TUI, in particular from the German-speaking markets and France. Moreover, the country is among the destinations with the highest customer satisfaction levels. TUI Blue, TUI Group’s new lifestyle hotel brand, has now opened its first hotel in Djerba and provides authentic holiday experiences in the island.

“We welcome TUI's commitment in Djerba and the opening of the first TUI Blue hotel in Tunisia. We are delighted to see that TUI is investing in the future of tourism in Tunisia and opening up new career prospects for many young women and men. With its dreamlike beaches and diverse culture, Tunisia is a very attractive destination for all TUI customers”, said Selma Elloumi Rekik, Minister for Tourism of Tunisia.

Apart from creating an Oriental atmosphere due to its architecture, the TUI Blue Palm Beach Palace hotel offers its guests comprehensive insights into the art, culture and culinary delights of the North African island. “TUI Blue targets holidaymakers wishing to obtain an authentic experience of their holiday destination”, said Artur Gerber, Managing Director TUI Blue. “Our Blue Guides share their knowledge of the region and offer our guests insider tips tailored to their individual needs.” The hotel manager, for instance, personally takes part in a cooking class and reveals his family recipes, and an Arabic language workshop provides basic communication skills.

TUI Blue guests can discover the island on one of the authentic excursions. Jilani, Djerba’s most famous artist, exhibits impressive works of art, both his own works and those of other local artists, in his atelier only a few kilometres from the hotel. By contrast, Erriadh, a traditional village, was turned into ‘Djerbahood’ by artists from countries around the world. They created many different murals and street art, forming an interesting contrast with the leisurely pace of village life. The so-called Flamingo Island, an Eldorado for the pink water birds, is also close to the hotel.

TUI Blue Palm Beach Palace has 261 rooms. As its focus is on adults and couples, the minimum age of its guests is 16. The hallmarks of TUI Blue Palm Beach Palace are regional architecture, a modern interpretation of Oriental cuisine, cutting-edge technology, and the innovative Bluefit concept for fitness, wellness and nutrition.

About TUI Blue

TUI Blue offers lifestyle- and experience-oriented holidaymakers a hotel product tailored to their individual needs and preferences, for adults aged 16+, families, holidaymakers interested in local culture and authentic experiences. The hallmarks of the hotels are the Blue Guides, acting as the competent local contacts, the comprehensive Bluef!t fitness and relaxation programme and the modern design. With the Blue App, holidaymakers have access to a digital service assistant available before, during and after the trip to design their individual holiday. The culinary offer at TUI Blue hotels features local cuisine with international influences, providing high-quality food and catering for all dietary needs or nutrition plans. The hotel experience is rounded off by a wide range of daytime and evening experiences. With its global flagship brand TUI Blue, TUI Group is driving growth in the hotel segment further ahead.

About TUI Group

The TUI Group is the world's leading tourism group and operates worldwide. The Group is headquartered in Germany. The TUI share is listed on the FTSE 250, the leading index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany.

The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of whom are in the European national companies. The entire tourism value chain is represented under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in England. The Group also includes Europe's leading tour operator brands and online marketing platforms, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. Besides the expansion of its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, education and training and the strengthening of environmental and social standards. It thus supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

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