Hanover, 7 March 2018

First TUI Blue hotel opens in Tunisia

Tunisia continues its comeback, recording strong growth at the world’s leading tourism group TUI, in particular from the German-speaking markets and France. Moreover, the country is among the destinations with the highest customer satisfaction levels. TUI Blue, TUI Group’s new lifestyle hotel brand, has now opened its first hotel in Djerba and provides authentic holiday experiences in the island.

“We welcome TUI's commitment in Djerba and the opening of the first TUI Blue hotel in Tunisia. We are delighted to see that TUI is investing in the future of tourism in Tunisia and opening up new career prospects for many young women and men. With its dreamlike beaches and diverse culture, Tunisia is a very attractive destination for all TUI customers”, said Selma Elloumi Rekik, Minister for Tourism of Tunisia.

Apart from creating an Oriental atmosphere due to its architecture, the TUI Blue Palm Beach Palace hotel offers its guests comprehensive insights into the art, culture and culinary delights of the North African island. “TUI Blue targets holidaymakers wishing to obtain an authentic experience of their holiday destination”, said Artur Gerber, Managing Director TUI Blue. “Our Blue Guides share their knowledge of the region and offer our guests insider tips tailored to their individual needs.” The hotel manager, for instance, personally takes part in a cooking class and reveals his family recipes, and an Arabic language workshop provides basic communication skills.

TUI Blue guests can discover the island on one of the authentic excursions. Jilani, Djerba’s most famous artist, exhibits impressive works of art, both his own works and those of other local artists, in his atelier only a few kilometres from the hotel. By contrast, Erriadh, a traditional village, was turned into ‘Djerbahood’ by artists from countries around the world. They created many different murals and street art, forming an interesting contrast with the leisurely pace of village life. The so-called Flamingo Island, an Eldorado for the pink water birds, is also close to the hotel.

TUI Blue Palm Beach Palace has 261 rooms. As its focus is on adults and couples, the minimum age of its guests is 16. The hallmarks of TUI Blue Palm Beach Palace are regional architecture, a modern interpretation of Oriental cuisine, cutting-edge technology, and the innovative Bluefit concept for fitness, wellness and nutrition.

About TUI Blue

With its new lifestyle hotel brand, TUI Group is driving growth in the hotel segment further ahead. With its brand claim “Explore the more”, TUI Blue blends the best of a first-class hotel package experience with individual travel. The hallmarks of the hotels are regional architecture, cutting-edge technology design and the innovative Bluefit concept for fitness, nutrition and wellness. The hotel’s high-quality offerings are complemented by individual experience modules. The first hotel brand in TUI’s Hotels & Resorts portfolio to place the experience at the core focuses on authentic holiday encounters with the surrounding region. The Managing Directors of the hotel brand are Artur Gerber and Jano Martin.

About TUI Group

TUI Group is the world’s leading tourism group operating in around 180 destinations worldwide. The company is domiciled in Germany. The TUI Group’s share is listed in the FTSE 100 index, the leading index of the London Stock Exchange, and in the German open market. In financial year 2017, TUI Group recorded turnover of €18.5bn and an operating result of €1.102bn. The Group employs 67,000 people in more than 100 countries. TUI offers its more than 20 million customers comprehensive services from a single source. It covers the entire tourism value chain under one roof. This comprises around 380 Group-owned hotels and resorts with premium brands such as RIU and Robinson as well as 16 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading international tour operator brands, 1,600 travel agencies in Europe and five European tour operator airlines with around 150 modern medium- and long-haul aircraft. Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation promotes the positive effects of tourism. It initiates projects that create new opportunities for the next generation and contributes to a positive development of the holiday destinations.

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