Hanover, 15 February 2018

First TUI Blue Hotel opens in Portugal

Three more hotels to follow in Europe and Northern Africa by Summer 2018

TUI Group has opened its first TUI Blue hotel in Portugal on 14th February 2018. The opening of TUI Blue Falesia marks the launch of this year’s growth phase for TUI Group’s new lifestyle hotel brand. By Summer 2018, three more hotels will follow in Tunisia, Spain and Turkey, expanding the portfolio to a total of ten hotels.

The romantic flair at the new hotel was brought to life through its opening on Valentine’s Day, and the hotel will continue to focus on adults and couples in future. The TUI Blue Falesia (4.5-star) hotel is perched on a clifftop above Praia da Falesia Beach and offers breathtaking views of the Atlantic. The hotel features 349 rooms and can be enjoyed by guests aged over 16. TUI Blue targets an international audience with an affinity for lifestyle, seeking authentic holiday experiences. The hotel is located on the Algarve between Faro and Lagos and offers numerous opportunities of getting to know the surroundings, the country and the people. TUI Blue Falesia’s highlights for its guests include Mediterranean/Portuguese cuisine, cutting-edge technology and the innovative Bluefit concept for fitness, wellness and nutrition.

“Since the launch of the TUI Blue brand in 2016, we have recorded above-average customer satisfaction scores. With the TUI Blue Falesia, we are planning to continue this success story in Portugal,” said Artur Gerber, Managing Director TUI Blue. “This year’s four new openings are positioned as adults-only hotels in order to expand TUI Blue’s portfolio for this continually growing target audience.”

The dates for the forthcoming new openings have already been fixed: March will see the launch of the TUI Blue Palm Beach Palace hotel in Djerba, followed by the TUI Blue Marmaris in Turkey and the TUI Blue Rocador in Mallorca in May. Just as the TUI Blue Falesia, these hotels will be existing hotels from TUI’s Hotels & Resorts portfolio, repositioned as hotels of the lifestyle experience brand.

About TUI Group

TUI Group is the world’s leading integrated tourism group operating in more than 100 destinations worldwide. The company is headquartered in Germany. The TUI Group’s share is listed in the FTSE 100 index, the leading index of the London Stock Exchange, and in the German open market.

In financial year 2019, TUI Group recorded turnover of around €19bn and an operating result of €893m. The Group employs more than 70,000 people worldwide. TUI offers its 28 million customers, including 21 million customers in European national companies, integrated services from a single source. It covers the entire tourism value chain under one roof. This comprises more than 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson as well as 18 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels and expedition ships to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading European tour operator brands, five airlines with 150 modern medium- and long-haul aircraft and 1,600 travel agencies. Apart from the expansion of its core business with hotels, cruises and destination activities, TUI is increasingly investing in digital platforms. The Group is transforming as a digital company.

Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation, initiated by TUI, promotes the positive effects of tourism, education and training as well as environmental and social standards with projects in 25 countries. It thus contributes to the development of the holiday destinations. TUI Care Foundation, operating around the world, initiates projects creating new opportunities for the next generation.

Contact