Hanover, 15 February 2018

First TUI Blue Hotel opens in Portugal

Three more hotels to follow in Europe and Northern Africa by Summer 2018

TUI Group has opened its first TUI Blue hotel in Portugal on 14th February 2018. The opening of TUI Blue Falesia marks the launch of this year’s growth phase for TUI Group’s new lifestyle hotel brand. By Summer 2018, three more hotels will follow in Tunisia, Spain and Turkey, expanding the portfolio to a total of ten hotels.

The romantic flair at the new hotel was brought to life through its opening on Valentine’s Day, and the hotel will continue to focus on adults and couples in future. The TUI Blue Falesia (4.5-star) hotel is perched on a clifftop above Praia da Falesia Beach and offers breathtaking views of the Atlantic. The hotel features 349 rooms and can be enjoyed by guests aged over 16. TUI Blue targets an international audience with an affinity for lifestyle, seeking authentic holiday experiences. The hotel is located on the Algarve between Faro and Lagos and offers numerous opportunities of getting to know the surroundings, the country and the people. TUI Blue Falesia’s highlights for its guests include Mediterranean/Portuguese cuisine, cutting-edge technology and the innovative Bluefit concept for fitness, wellness and nutrition.

“Since the launch of the TUI Blue brand in 2016, we have recorded above-average customer satisfaction scores. With the TUI Blue Falesia, we are planning to continue this success story in Portugal,” said Artur Gerber, Managing Director TUI Blue. “This year’s four new openings are positioned as adults-only hotels in order to expand TUI Blue’s portfolio for this continually growing target audience.”

The dates for the forthcoming new openings have already been fixed: March will see the launch of the TUI Blue Palm Beach Palace hotel in Djerba, followed by the TUI Blue Marmaris in Turkey and the TUI Blue Rocador in Mallorca in May. Just as the TUI Blue Falesia, these hotels will be existing hotels from TUI’s Hotels & Resorts portfolio, repositioned as hotels of the lifestyle experience brand.

About TUI Group

The TUI Group is the world's leading tourism group and operates worldwide. The Group is headquartered in Germany. The TUI share is listed on the FTSE 250, the leading index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany.

The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of whom are in the European national companies. The entire tourism value chain is represented under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in England. The Group also includes Europe's leading tour operator brands and online marketing platforms, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. Besides the expansion of its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, education and training and the strengthening of environmental and social standards. It thus supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

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