Berlin, 9 February 2018

New ways to new business: tourism to drive change in Egypt

  • TUI joins forces with the German Gesellschaft für Internationale Zusammenarbeit's (GIZ) lab of tomorrow in order to develop strategies for a more skilled workforce for the Egyptian tourism sector.

Between February 5th and 8th specialists from both TUI and GIZ met local players in the TUI Magic Life Resort in Egypt, to pool their resources and develop a sustainable business-driven strategy aimed at creating better opportunities for young people in the ever thriving Egyptian tourism industry.

Vocational education and training is of high priority for the country, since the lack of qualified staff is a crucial obstacle for the development of the Egyptian economy. The tourism industry is one of the major contributors to the Egyptian economy. In 2016, it contributed 7.2% of GDP and 6.6% of total employment, with increasing importance. As a consequence, the sector holds a predominant position as a key driver of economic growth.

TUI, as the world’s leading tourism player, is convinced that with the rightapproach and partners that these challenges can be met to maximise the potential of the Egyptian tourism industry. In a young country where one-half of the population is below the age of 25, tourism can be a catalyst for change provided key players work together, share their knowledge and provide creative business ideas for real and concrete problems.

During a workshop organised in Cairo last year, TUI & GIZ identified three main areas for improvement: low qualification of the labour force, lack of vocational education and training offers and low participation of young women on the labour force.

In some cases this is due to a lack of coordination among key stakeholders. For this reason, this year’s lab of tomorrow brought together representatives from training companies & consultancies, hotel & tourism schools, IT companies, social entrepreneurs, governorates, among others. Together, they will define a common strategy to tackle these development challenges.

Solutions could imply: enhancing the dual education system in Egypt, more practical educational programmes, exchange programmes and targeted trainings, as well as various collaborative strategies between private and public actors.

The lab of tomorrow is an initiative of GIZ inspiring all kinds of companies – from the small IT start-up to global players such as Merck or Siemens – to develop creative ideas to solve specific problems through a cooperative approach. Currently, 30 of these labs are successfully functioning around the world.

About TUI Group

TUI Group is the world’s leading integrated tourism group operating in more than 100 destinations worldwide. The company is headquartered in Germany. The TUI Group’s share is listed in the FTSE 250 index and in the German open market.

In financial year 2019, TUI Group recorded turnover of around €19bn and an operating result of €893m. The Group employs more than 70,000 people worldwide. TUI offers its 28 million customers, including 21 million customers in European national companies, integrated services from a single source. It covers the entire tourism value chain under one roof. This comprises more than 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson as well as 18 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels and expedition ships to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading European tour operator brands, five airlines with 150 modern medium- and long-haul aircraft and 1,600 travel agencies. Apart from the expansion of its core business with hotels, cruises and destination activities, TUI is increasingly investing in digital platforms. The Group is transforming as a digital company.

Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation, initiated by TUI, promotes the positive effects of tourism, education and training as well as environmental and social standards with projects in 25 countries. It thus contributes to the development of the holiday destinations. TUI Care Foundation, operating around the world, initiates projects creating new opportunities for the next generation.