Hanover, 1 February 2018

Elke Reichart becomes TUI Group’s Chief Digital Officer

  • TUI Group’s digitalisation initiative to be further expanded
  • International top manager with Silicon Valley experience joins the Group

TUI Group has created the new Group function of Chief Digital Officer in a move to bring its structure into line with its digitalisation strategy and underpin its consistent implementation. The new post will be taken over by Elke Reichart, an international top manager, from 1 February 2018. Her previous functions include Vice President Strategy and Planning at HP’s head office in Palo Alto, California/USA, and Supervisory Board member at HP Deutschland. After returning from the US, she joined the Supervisory Board of Bechtle AG. Alongside her responsibility for TUI Group IT, Reichart will also take over as CEO of TUI’s subsidiary TUI InfoTec after a transition phase.

After graduating in Economics, Romance Studies and Applied Information Sciences at the universities of Gießen and Montpellier, France, Elke Reichart started her professional career as sales officer at Hewlett Packard (HP). Following several management positions at HP, she took over as Vice President for Strategy and Planning at HP’s head office in Palo Alto in 2012. A year later, the mother of three headed an international team comprised of representatives from all divisions and global functions in the framework of a transformation programme at HP. From 2009 to 2016, Elke Reichart was a member of the Supervisory Board of HP Deutschland. After returning from California in 2015, she worked as a business consultant for CureVac AG, a biotech company in her home town of Tübingen. In December 2017, she was appointed a member of the Supervisory Board of Bechtle AG.

“I am delighted that Elke Reichart, an IT manager with extensive international experience, is joining TUI Group. She will play a key role in promoting the consistent and successful implementation of our IT and digitalisation strategy”, said Frank Rosenberger, TUI Group Executive Board member in charge of IT and Future Markets.

About TUI Group

TUI Group is the world’s leading integrated tourism group operating in more than 100 destinations worldwide. The company is headquartered in Germany. The TUI Group’s share is listed in the FTSE 250 index and in the German open market.

In financial year 2019, TUI Group recorded turnover of around €19bn and an operating result of €893m. The Group employs more than 70,000 people worldwide. TUI offers its 28 million customers, including 21 million customers in European national companies, integrated services from a single source. It covers the entire tourism value chain under one roof. This comprises more than 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson as well as 18 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels and expedition ships to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading European tour operator brands, five airlines with 150 modern medium- and long-haul aircraft and 1,600 travel agencies. Apart from the expansion of its core business with hotels, cruises and destination activities, TUI is increasingly investing in digital platforms. The Group is transforming as a digital company.

Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation, initiated by TUI, promotes the positive effects of tourism, education and training as well as environmental and social standards with projects in 25 countries. It thus contributes to the development of the holiday destinations. TUI Care Foundation, operating around the world, initiates projects creating new opportunities for the next generation.

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