Hanover, 1 February 2018

Elke Reichart becomes TUI Group’s Chief Digital Officer

  • TUI Group’s digitalisation initiative to be further expanded
  • International top manager with Silicon Valley experience joins the Group

TUI Group has created the new Group function of Chief Digital Officer in a move to bring its structure into line with its digitalisation strategy and underpin its consistent implementation. The new post will be taken over by Elke Reichart, an international top manager, from 1 February 2018. Her previous functions include Vice President Strategy and Planning at HP’s head office in Palo Alto, California/USA, and Supervisory Board member at HP Deutschland. After returning from the US, she joined the Supervisory Board of Bechtle AG. Alongside her responsibility for TUI Group IT, Reichart will also take over as CEO of TUI’s subsidiary TUI InfoTec after a transition phase.

After graduating in Economics, Romance Studies and Applied Information Sciences at the universities of Gießen and Montpellier, France, Elke Reichart started her professional career as sales officer at Hewlett Packard (HP). Following several management positions at HP, she took over as Vice President for Strategy and Planning at HP’s head office in Palo Alto in 2012. A year later, the mother of three headed an international team comprised of representatives from all divisions and global functions in the framework of a transformation programme at HP. From 2009 to 2016, Elke Reichart was a member of the Supervisory Board of HP Deutschland. After returning from California in 2015, she worked as a business consultant for CureVac AG, a biotech company in her home town of Tübingen. In December 2017, she was appointed a member of the Supervisory Board of Bechtle AG.

“I am delighted that Elke Reichart, an IT manager with extensive international experience, is joining TUI Group. She will play a key role in promoting the consistent and successful implementation of our IT and digitalisation strategy”, said Frank Rosenberger, TUI Group Executive Board member in charge of IT and Future Markets.

About TUI Group

The TUI Group is the world's leading tourism group and operates worldwide. The Group is headquartered in Germany. The TUI share is listed on the FTSE 250, the leading index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany.

The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of whom are in the European national companies. The entire tourism value chain is represented under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in England. The Group also includes Europe's leading tour operator brands and online marketing platforms, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. Besides the expansion of its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, education and training and the strengthening of environmental and social standards. It thus supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

Contact