- The hotel chain has won Best International Upscale Hotel Brand and Best All Inclusive Hotel and Resort Brand at the British Travel Awards considered as the Oscars of the travel industry
RIU Hotels & Resorts has been announced as the winner of Best International Upscale Hotel Brand and Best All Inclusive Hotel & Resort in the prestigious 2017 British Travel Awards. The announcement was made on 29 November at a glamorous Gala Awards ceremony, held in London and attended by more than a thousand travel industry professionals, including representatives from all leisure travel genres and companies.
It’s the second time that RIU Hotels & Resorts has won at the British Travel Awards. In 2008, the Spanish chain was awarded as the Best Hotel Chain of the Year.
The awards were collected by Paul Bunce – Head of Market Development for the UK, Ireland and Nordics – who said “This truly is an outstanding achievement for us to win both awards which reflects our customers trust and loyalty to our brand where competition is fierce and standards are ever increasing, it is also a tribute to all of our staff who work so hard to ensure that our guests have the perfect holiday and I am extremely proud to accept these awards on their behalf”.
British Travel Awards’ chief executive Lorraine Barnes Burton said: RIU Hotels & Resorts is to be congratulated on winning Best International Upscale Hotel Brand and Best All Inclusive Hotel & Resort. The British Travel Awards is the largest consumer voted awards programme in the world and this year 722,473 votes were cast by the travelling public to determine the winners and to win is truly an accolade and a badge of excellence. We occasionally get emails and calls from consumers who have not been happy with their holiday experience, and of course no-one can please all the people all of the time – BUT, the BTAs reflect the views of happy customers – and our standard is – “if you didn’t like it – don’t vote for it”. The results speak volumes.
The British Travel Awards is a proudly independent organisation, verified by leading global business practitioners – Deloitte. The BTAs are the only travel industry accolade voted for exclusively by the consumer and the Awards serve to recognise all that is great about travel, as experienced by the travelling consumer.
The British Travel Awards is the largest awards programme in the UK created to reward the best companies in travel. The British Travel Awards are easily the most recognisable of all travel industry accolades amongst consumer and industry professionals alike with categories spanning all types of holiday experience – transport, destination, cruise, customer service, holiday extras, and accommodation. The British Travel Awards symbol is the benchmark for excellence when it comes to finding out who really is the best in the business.
The British Travel Awards are funded by the registration fees and patronage of sponsors who have identified the ROI from increased brand visibility and sales opportunities as the consumer and trade audience grows exponentially year-on-year.