With TUI Blue Jadran, the seventh hotel of TUI Group’s new experience hotel brand was opened last weekend. The building is considered to be the oldest hotel on the Croatian Adriatic coast. Through its lifestyle concept with stylish rooms and junior suites, TUI Blue is breathing new life into the well-known hotel with its historic façade.
TUI Blue Jadran (4.5 stars) is located at the end of the promenade at Tučepi in the Makarska Riviera. The hotel has 161 rooms, including 12 junior suites and 11 swim-up suites offering direct access to a private pool. TUI Blue targets an international audience with an affinity for lifestyle seeking an authentic holiday experience. The hotel’s location between the sea and Biokovo mountains as well as the hotel’s own Bluef!t Park offer many opportunities for outdoor activities. The guests can also enjoy the Croatian-inspired cuisine, cutting-edge technology and a large infinity pool offering a view of the Mediterranean.
“I am delighted that we are now complementing the TUI Blue portfolio with a hotel in Croatia. Our local Blue Guides will provide insider tips enabling the guests to gain authentic holiday experiences in the region, and we are looking forward to receiving the feedback from our first guests,” said Artur Gerber, Managing Director TUI Blue.
TUI Blue’s next growth initiative has already been announced: From the 2018 Spring season, the portfolio will be complemented by TUI Blue Rocador in Mallorca, TUI Blue Falesia in Portugal, TUI Blue Palm Beach Palace in Djerba and TUI Blue Marmaris in Turkey. These new openings will be based on appropriate hotels from TUI Hotels & Resorts’ existing portfolio, repositioned as TUI Blue hotels. Further repositionings are scheduled for the 2018/19 Winter season and the 2019 Summer season.