Hanover, 3 July 2017

First TUI Blue hotel opened in Croatia: TUI combines historic building on Croatia’s Adriatic Sea with a modern lifestyle concept

With TUI Blue Jadran, the seventh hotel of TUI Group’s new experience hotel brand was opened last weekend. The building is considered to be the oldest hotel on the Croatian Adriatic coast. Through its lifestyle concept with stylish rooms and junior suites, TUI Blue is breathing new life into the well-known hotel with its historic façade.

TUI Blue Jadran (4.5 stars) is located at the end of the promenade at Tučepi in the Makarska Riviera. The hotel has 161 rooms, including 12 junior suites and 11 swim-up suites offering direct access to a private pool. TUI Blue targets an international audience with an affinity for lifestyle seeking an authentic holiday experience. The hotel’s location between the sea and Biokovo mountains as well as the hotel’s own Bluef!t Park offer many opportunities for outdoor activities. The guests can also enjoy the Croatian-inspired cuisine, cutting-edge technology and a large infinity pool offering a view of the Mediterranean.

“I am delighted that we are now complementing the TUI Blue portfolio with a hotel in Croatia. Our local Blue Guides will provide insider tips enabling the guests to gain authentic holiday experiences in the region, and we are looking forward to receiving the feedback from our first guests,” said Artur Gerber, Managing Director TUI Blue.

TUI Blue’s next growth initiative has already been announced: From the 2018 Spring season, the portfolio will be complemented by TUI Blue Rocador in Mallorca, TUI Blue Falesia in Portugal, TUI Blue Palm Beach Palace in Djerba and TUI Blue Marmaris in Turkey. These new openings will be based on appropriate hotels from TUI Hotels & Resorts’ existing portfolio, repositioned as TUI Blue hotels. Further repositionings are scheduled for the 2018/19 Winter season and the 2019 Summer season.

About TUI Group

TUI Group is the world’s number one integrated tourism group operating in around 180 destinations worldwide. The company is domiciled in Germany. The TUI Group’s share is listed in the FTSE 100 index, the leading index of the London Stock Exchange and in the German open market. In financial year 2015/16, TUI Group recorded turnover of €17.2bn and an operating result of €1.001bn. The Group employs 67,000 people in more than 100 countries. TUI offers its 20 million customers comprehensive services from a single source. It covers the entire touristic value chain under one roof. This comprises leading tour operator brands, 1,600 travel agencies in Europe, five European tour operator airlines with around 150 modern medium- and long-haul aircraft and more than 300 Group-owned hotels and resorts with premium brands such as RIU and Robinson. With cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels to the “Mein Schiff” fleet of TUI Cruises and the vessels of Thomson Cruises in the UK, TUI is also strongly positioned in the growing cruise sector. Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI has joined the UN Global Compact and, as the only tourism group, it is listed in the renowned Dow Jones Sustainability Index (DJSI) World.

About TUI Blue

With its new hotel brand TUI Blue, TUI Group is driving growth in the hotel segment further ahead. With its brand claim “Explore the more.“, TUI Blue blends the best of a first-class hotel package experience with individual travel. The hallmarks of the hotels are regional architecture, cutting-edge technology design and the innovative Bluefit concept for fitness, nutrition and wellness. The hotel’s high-quality offerings are complemented by individual experience modules. The first hotel brand in TUI’s Hotels & Resorts portfolio to place the experience at the core focuses on authentic holiday encounters with the surrounding region. The Managing Directors of the hotel brand are Artur Gerber and Jano Martin.