- RIU will invite all its guests and collaborators to participate in the campaign being launched for World Environment Day, which will be active throughout the month of June
- All the funds will be donated to Plant-for-the-Planet, a foundation that fights climate change through reforestation and whose leaders and main actors are children
The RIU Hotels & Resorts hotel chain wants to contribute to the fight against climate change and, coinciding with World Environment Day on 5 June, is launching a fund-raising campaign in all its hotels located in 19 countries. The funds will be donated to Plant-for-the-Planet, a foundation created in 2007 at the initiative of a nine-year old boy in Germany who was fed up with "adults not doing anything for the planet" and which today is led by thousands of children who carry out reforestation projects all over the world.
With this project, RIU strengthens its commitment to the environment by conducting a global campaign with an impact in all the countries where it has a presence. RIU hotels on June 5 will start exhibiting informative posters in Spanish, English, German, French and Portuguese inviting guests to make donations to support this cause.
The funds raised will be donated to Plant-for-the-Planet, an organisation that now has over 100,000 children active all over the world. Of these children, 55,000 are Climate Justice Ambassadors. They share their knowledge with the rest of the academies to continue training ambassadors. That's how Plant-for-the-Planet reaches so many children and motivates them to achieve their common goal: to plant one trillion trees all over the world by 2020.
The fund-raising campaign is being held in all the countries where RIU has hotels, but in those where RIU is already supporting a local cause, the funds will be donated to the organisations it already collaborates with. This is the case of the hotels in Cape Verde, where work is being done with sea turtles; Costa Rica, where projects involving coral reef restoration and also sea turtles are under way; Tenerife, where a turtle sanctuary is being created; Formentera, in the Balearic Islands, where there is a project to recover Posidonia; and in Mauritius, where the funds will go to Le Morne Heritage, the organisation that protects the park where the hotels are located.