Palma de Majorca, 5 June 2017

RIU launches a fund-raising campaign for Plant-for-the-Planet on June 5

  • RIU will invite all its guests and collaborators to participate in the campaign being launched for World Environment Day, which will be active throughout the month of June
  • All the funds will be donated to Plant-for-the-Planet, a foundation that fights climate change through reforestation and whose leaders and main actors are children

The RIU Hotels & Resorts hotel chain wants to contribute to the fight against climate change and, coinciding with World Environment Day on 5 June, is launching a fund-raising campaign in all its hotels located in 19 countries. The funds will be donated to Plant-for-the-Planet, a foundation created in 2007 at the initiative of a nine-year old boy in Germany who was fed up with "adults not doing anything for the planet" and which today is led by thousands of children who carry out reforestation projects all over the world. 

With this project, RIU strengthens its commitment to the environment by conducting a global campaign with an impact in all the countries where it has a presence. RIU hotels on June 5 will start exhibiting informative posters in Spanish, English, German, French and Portuguese inviting guests to make donations to support this cause. 

The funds raised will be donated to Plant-for-the-Planet, an organisation that now has over 100,000 children active all over the world. Of these children, 55,000 are Climate Justice Ambassadors. They share their knowledge with the rest of the academies to continue training ambassadors. That's how Plant-for-the-Planet reaches so many children and motivates them to achieve their common goal: to plant one trillion trees all over the world by 2020. 

The fund-raising campaign is being held in all the countries where RIU has hotels, but in those where RIU is already supporting a local cause, the funds will be donated to the organisations it already collaborates with. This is the case of the hotels in Cape Verde, where work is being done with sea turtles; Costa Rica, where projects involving coral reef restoration and also sea turtles are under way; Tenerife, where a turtle sanctuary is being created; Formentera, in the Balearic Islands, where there is a project to recover Posidonia; and in Mauritius, where the funds will go to Le Morne Heritage, the organisation that protects the park where the hotels are located.

About Plant for the Planet

The Plant-for the-Planet Foundation promotes leadership and active participation in a network of boys, girls and youth as Climate Justice Ambassadors by promoting and supporting their involvement as real agents of change and of the future for climate change mitigation and adaptation and sustainable reforestation of the planet. 

This movement was created by Felix Finkbeiner in 2007 who, at the tender age of nine, was given an assignment on climate change at school. Felix realised that adults "weren't doing anything and that children had to go into action!". 

He persuaded other children at his school to start to fight against the climate crisis, and they started to plant trees and give talks to other children and adults, with Felix even speaking before the UN General Assembly and the European Commission at one point. He started the global movement of Climate Justice Ambassadors. 

Climate Justice Ambassadors are young leaders in the climate change movement who we identify through their participation in the Plant-for-the-Planet Academies, which are environmental training activities for boys, girls and youth from 10 to 16 years of age. Once identified, they are given specific training to promote and strengthen a self-organised, coordinated and proactive network of young leaders who, on a local scale and with national and international reach, generate a real and transformative impact with respect to mitigation of and adaptation to climate change in their countries. 

Today more than 100,000 children all over the world are active in Plant-for-the-Planet. Of these children, 55,000 are Climate Justice Ambassadors. These are children who share their knowledge with the rest of the academies and also train other ambassadors. That's how Plant-for-the-Planet reaches so many children and motivates them to actively create their future. 

Their common goal? To plant one trillion trees all over the world by 2020 and to continue growing the global network of collaborators.

About RIU Hotels & Resorts

The international RIU chain was founded in Mallorca by the Riu family in 1953 as a small holiday firm and is still owned by the family's third generation. The company specialises in holiday resorts and over 70% of its establishments offer its acclaimed All Inclusive by RIU service. With the inauguration of its first city hotel in 2010, RIU is expanding its range of products with its own line of city hotels called Riu Plaza. RIU Hotels & Resorts now has 95 hotels in 19 countries which welcome over 4 million guests a year and provide jobs for a total of 26,867 employees. RIU is currently the world's 29th ranked chain, one of the Caribbean's most popular, the second largest in Spain in terms of revenue and the third largest in number of rooms.

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