Fritz Joussen: “Developing our presence in China offers enormous opportunities for us as a Quality holiday brand with global reach.” The Government of China predicts that in the coming five years Chinese tourists will make 700 million overseas visits. TUI already has a 120-employee strong team at TUI China and the Group is also building on the successful and long-standing partnership with CTS. CTS owns the largest travel agency network in China – with approximately 350 outlets. Joussen: “The Chinese travel market is far more digitally driven than the German market in comparison. In Germany alone, TUI owns 450 retail stores and has about 10,000 travel agencies selling our products and services – including China holidays to our European customers. Besides TUI China, TUI Group’s German quality operator Gebeco has a long standing history in bringing German holiday makers to China. In China, customers more and more use their smartphone to book their holidays. This underlines our ambition to tap into China as a potential market using our brand and digital technology and develop state of the art travel solutions with our Chinese partners. China is not only the largest tourism market in the world – it is also the most dynamic one. Innovation Made in China will be a key driver for our industry and we are keen to bring together our touristic strength and expertise with the excellent position of our partners here.”
TUI sees further opportunities to position its internationally strong brand in China through co-operations such as the partnership with Alibaba subsidiary Fliggy. The Group seeks to inspire Chinese travellers to book holidays in TUI across the globe with a focus on South East Asia and our new hotels on the Maldives, in Thailand or Vietnam. Joussen: “Some of our hotels are being marketed internationally, for example our first Robinson Club on the Maldives. There, the majority of guests are already today from China, Japan and Korea. The club features special Asian cuisine which is also enjoyed by our German guests.“
Developing sustainable tourism and to protect the environment is core to TUI’s corporate culture. TUI has an active environmental reporting and corporate sustainbaility management in place since 1996 and is a global industry leader. Holiday makers enjoy the intact nature as important part of their travel experience. Sustainable tourism can help to implement harmony between man and nature and between man and society across the world.