Palma de Majorca, 10 May 2017

RIU attends the first edition of China's ITB

  • The RIU sales team in Asia uses the leading event in the country's tourism industry to present its hotels and its All-Inclusive concept

RIU Hotels & Resorts reinforces its commitment to the Chinese market by taking its sales team to the first edition of China's ITB, which is expected to become the main event of the country's tourism industry. On the 10th and 12th of May, the Spanish hotel chain will present in Shanghai its concept of All-Inclusive holidays, a product that it believes will experience substantial growth among Chinese customers, especially now that RIU has a presence in more appealing and nearby destinations for these travellers, like its hotels in Sri Lanka and Mauritius

RIU will occupy Stand 542, sharing the space with its partner TUI, the world's leading tour operator, which has also made it a point to be at this event in Shanghai to strengthen its strategy of expansion into the Chinese market. 

Representing RIU Hotels & Resorts will be Oliver Kluth, SVP Sales & Business Development Asia & Mauritius; Sandra Rodón, Director of Global Distribution for RIU; Petra Skopalova, Director of Business Development Asia; Yung Yung Yeung Wand, Destination Manager APAC; and Ice Lu, the latest addition to the team, with the position of Business Development Manager for China. 

Oliver Kluth explained that "we have been working for some years to publicise the RIU brand in the Chinese market, and we believe that this event will be an opportunity to consolidate relationships and create new business opportunities. The RIU hotels in Sri Lanka and Mauritius are functioning as good draws for the Chinese customer, as the RIU product, which offers unlimited enjoyment of beverages, meals and entertainment in its All-Inclusive programme, is something new in this market. Our hotels in major cities like New York are also very attractive."

About RIU Hotels & Resorts

The international RIU chain was founded in Mallorca by the Riu family in 1953 as a small holiday firm and is still owned by the family's third generation. The company specialises in holiday resorts and over 70% of its establishments offer its acclaimed All Inclusive by RIU service. With the inauguration of its first city hotel in 2010, RIU is expanding its range of products with its own line of city hotels called Riu Plaza. RIU Hotels & Resorts now has 95 hotels in 19 countries which welcome over 4 million guests a year and provide jobs for a total of 26,867 employees. RIU is currently the world's 29th ranked chain, one of the Caribbean's most popular, the second largest in Spain in terms of revenue and the third largest in number of rooms.