The summer holiday season is about to begin, and at the world’s biggest tourism group, preparations are in full swing. TUI has trained more than 1,400 performers and backstage crew to entertain guests over the summer in the Group’s hotel concepts, including TUI Sensatori, TUI Family Life and TUI Sensimar. For the first time, TUI is opening the stage door to give a behind the scenes look at how its Entertainment teams create memories that TUI’s guests treasure for years to come.
Garry Wilson, TUI Group’s Managing Director for Product and Purchasing and responsible for the hotel concepts said: “Our guests around the world tell us that the activities and entertainment is a crucial part of the enjoyment of their holiday. So it’s essential that we exceed expectations. Each year, we plan 18-months in advance of the season to design bespoke programmes for our different hotel concepts. To get ready for the high season, the scale of the preparation is staggering, with over 120 days of training to 1,400 TUI Talent entertainment and sports stars - think West End style production shows, one of a kind costumes and even professional puppeteering.”
TUI’s hotels offer special programmes tailored to the particular needs of their diverse guest groups. The TUI Sensimar show schedule for example, is geared to couples traveling without children, and is very different from the events designed for resorts in the TUI Family Life brand. The cast for the entertainment programme includes choreographers, singers, MCs, puppeteers, dancers, musicians and technical crew from shows running in London’s West End and theatres in Hamburg and Stockholm. For the first time, the entertainment concepts has been devised and organised as an international operation to cater for guests of all nationalities.
In addition to the hotel concepts, TUI’s hotel brands Riu, Robinson, TUI Blue and TUI Magic Life preparations are also running for the summer 2017. For an example, at Robinson, the Group’s premium club brand, 300 kids care staff as well as 300 fitness experts and a vast programme is available for guests. In the 23 Robinson-Clubs worldwide there are 5,700 evening programmes per year, 1,640 parties and around 3,300 walk-acts.