This far, TUI has lacked a unified market presence, in particular in offline operations, as different tour operator brands were used. "Thanks to our oneBrand strategy, aimed at repositioning our brands under the master brand TUI, our customers will experience our unified branding everywhere – from the airport via the bus transfer all the way to the hotel, they will always be asked to ‘Follow the smile' ", said Erik Friemuth, Chief Marketing Officer at TUI Group. "The unified, ultra-modern design of TUI travel agencies, in particular, ensures a perfect start to their holidays for our customers."
Many TUI travel agencies already feature virtual reality goggles, offering customers an interactive experience of destinations and hotels, and large touch screens to enable them to plan their trips. Moreover, a service robot called Pepper will be presented at the 2017 ITB travel fair as an innovative feature to further enhance the travel agency experience.