TUI Hotels & Resorts will add a new hotel to its portfolio from summer next year: the TUI Blue Jadran in Croatia. TUI Group thus continues its strategic transformation to a hotel and cruise group and continually expands its exclusive Group-owned hotel and cruise portfolio. Apart from the new TUI Blue hotels to open in Tenerife (November 2016), Austria (November 2016), Germany (December 2016) and Italy (spring 2017), the first two hotels were opened in Turkey in May this year. With the new hotel on the Croatian Riviera, TUI will open an additional hotel exclusively to be booked by TUI customers. Thomas Pietzka, Head of TUI Hotels & Resorts: “The hotel business is a key element of TUI’s growth strategy. By opening this additional new hotel, we have shown that we are consistently implementing our goals and continue to expand our unique offering for our guests.”
The new hotel is currently being completely refurbished and adjusted to the TUI Blue concept. It is located in a bay on Makarska Riviera – a coastal section of the Croatian Riviera in Dalmatia. “Croatia is developing into an increasingly popular trend destination. I am therefore particularly delighted that we are growing here with our hotel brand TUI Blue,” said Artur Gerber, Managing Director TUI Blue.
The nearest town of Makarska is about three kilometres from the hotel, with Split about 65 kilometres away. The four-star hotel is situated directly on a beach and will have a total of 161 rooms with eleven exclusive swim-up suites. The resort will also have four bars and three restaurants. Like all other TUI Blue hotels, the TUI Blue Jadran offers a comprehensive Bluefit programme – a combination of fitness, food and wellness. The BLUE Guides offer individual services for guests and are available as experts for the holiday region. The new hotel in Croatia also features further TUI Blue elements such as modern architecture, authentic local cuisine for a balanced diet, and innovative technologies. Bookings will be launched on 29 September.