Hannover, 11 July 2016

TUI Blue opens first hotel in the Canaries

Hotel Jardin Tropical in Tenerife joins the hotel brand for authentic holiday experiences

Beach Club Las Rocas 1

The TUI Blue family will be extended by an additional hotel from November of this year: The TUI Blue Jardin Tropical in Tenerife. Alongside the two hotels opened in Turkey in May – TUI Blue Palm Garden on the Turkish Riviera and TUI Blue Sarigerme Park on the Turkish Aegean – and the three hotels in Austria, Germany and Italy already announced, TUI Group will now also expand to Spain with its new hotel brand. “I am delighted that our efforts for global growth are bearing fruit and we are able to offer our customers the first TUI Blue hotel in the Canaries with our TUI Blue Jardin Tropical,“ said Artur Gerber, Managing Director TUI Blue. 

The former Puravida Resort Jardin Tropical in the largest Canary Island will be converted into a TUI Blue hotel for the opening scheduled for November. In line with all hotels of the hotel brand for authentic holiday experiences, the TUI Blue Jardin Tropical will offer the typical concept features: Modern architecture, the comprehensive “Bluefit” concept, a typical regional and balanced cuisine, innovative technologies and individual services by the Blue Guides.

The Moorish style hotel is located in a quiet spot on the rocky coast of Costa Adeje, featuring a panoramic view of the sea and direct access to the promenade and numerous shopping opportunities. The beach is only around 400 metres away. The four-and-a-half-star hotel offers 390 rooms, four pools and free WiFi in the entire resort. A one-week holiday including flight costs from 732 euros per person in a double room with breakfast.

More detailed information on TUI Blue is available at www.tuigroup.com/en-en/tui-blue


About TUI Blue

With its new hotel brand TUI Blue, TUI Group is driving growth in the hotel segment further ahead. With its brand claim “Explore the more”, TUI Blue blends the best of a first-class hotel package experience with individual travel. The hallmarks of the hotels are regional architecture, cutting-edge technology design and the innovative Bluefit concept for fitness, food and wellness. The hotels’ high-quality offerings are complemented by individual local modules for authentic experiences. The first hotel brand in TUI’s Hotels & Resorts portfolio places the experience at the core, focusing on authentic holiday encounters with the surrounding region. The Managing Director ofhe hotel brand is Artur Gerber.
Further information is available at www.tui-blue.com.