Hanover, 13 May 2016

Launch of TUI Blue

New hotel brand opens first hotels in Turkey

The new hotel brand TUI Blue is opening its first two hotels in Turkey. Last week, the brand made its debut with the opening of TUI Blue Sarigerme Park on the Turkish Aegean, to be followed by TUI Blue Palm Garden on the Turkish Riviera on Saturday. The openings mark TUI Group’s consistent implementation of the expansion of its own hotel brand portfolio. The two hotels – former Iberotels – were extensively modernised and renovated over the past few months: Their lobbies were converted to Welcome Lounges with 24-hour snack and beverage offerings for the guests, featuring cosy seating groups with tablets providing information about all activities in the hotel and its surroundings. Moreover, the rooms were redesigned, and some of the bathrooms enlarged. The concept comprises modern restaurant concepts with high-quality regional cuisine and the holistic Bluefit fitness and health concept including the hotel’s own fitness park as well as the use of modern technologies such as the Blue App. Blue Guides are available for the guests in both hotels to offer them insider tips for the region to create an authentic holiday experience. The concept is rounded off by an exclusive excursion programme.

The four-and-a-half-star hotel TUI Blue Sarigerme Park is only a ten-minute walk away from the town of the same name. It offers 375 rooms. Embedded in spacious gardens, the hotel is located directly on a gently sloping sandy beach, which is one of the most beautiful beaches in Turkey.

A one-week all-inclusive holiday including flight costs from 639 euros per person in a double room.

The family-friendly four-and-a-half-star hotel TUI Blue Palm Garden with its 363 rooms is located in Manavgat on the Turkish Riviera. It is situated directly on a sand and shingle beach. The newly opened hotel offers a comprehensive children’s and entertainment programme.

An all-inclusive one-week holiday including flight starts from 563 euros per person in a double room.

About TUI Blue
TUI Group is driving growth in the hotel segment further ahead with its new hotel brand TUI Blue. With its brand claim “Explore the more”, TUI Blue blends the best of a first-class hotel package experience with individual travel. The hallmarks of the hotels are regional architecture, cutting-edge technology design and the innovative Bluefit concept for fitness, food and wellness. The hotels’ high-quality offerings are complemented by unique local modules granting an extra holiday experience. This is the first hotel brand in TUI’s Hotels & Resorts portfolio to place the experience at the core, providing authentic holiday encounters with the surrounding region. The Managing Director of the hotel brand is Artur Gerber.

Further information is available at www.tui-blue.com.