Group Strategy - Our Business Model

TUI is the world’s leading tourism group – an integrated business that operates in all stages of the customer’s holiday journey.

We deliver the full customer experience from inspiration and booking through the travel journey to the experience in the destination. We fulfil this through our own hotel and cruise brands, third party committed and non-committed accommodation as well as destination services, such as transfers and excursions. Hence, we set ourselves apart from component only players as we are able to enhance the customer experience throughout the holiday.

Our integrated model allows us to leverage the distribution power of our source markets and to optimise customer volumes for our own assets. At the same time, offering differentiated and controlled products, we drive demand in our source markets. Thus, we maximise yields while minimising risk with our integrated approach.


1) This number includes concept hotels and 3rd party concept hotels, as at end of Q3 2018
2) As at August 2018

3) This number relates to Sales & Marketing/ all other