From an integrated holiday provider to an integrated digital tourism ecosystem
ATTRACTIVE TOURISM MARKET
TUI is a globally operating tourism company serving 21 m customers annually within its ecosystem. The tourism sector continues to be attractive, showing constant and above GDP growth for nearly a decade, providing an excellent basis for our businesses to grow.
The macro-fundamentals for our Hotel, Cruise and Destination Experiences businesses remain particularly favourable: the global sales volume for Hotels and Cruises is growing more than 4 % on a five year outlook, for Destination Experiences growth is even at 7 %. However, our Markets & Airlines intermediary business is facing some cyclical and structural challenges.