The TUI brand was successfully introduced in several countries in 2016 - they included the Netherlands, Belgium, Sweden, Norway, Finland and Denmark. In these countries local brands such as Fritidsresor (Sweden) or Arke (Netherlands) migrated to TUI. This guarantees all guests a uniform presentation beneath the red smile logo.
In order to underline the modern, joint approach of the TUI brand, in a total of eight European countries the advertising campaign "For You" has been launched, in each case with local focal points.
On 25th December, "For You" will also start in Germany.