TUI Blue “For All“ targets holidaymakers seeking to stay in high-quality hotels and interested in experiencing authentic local experiences. The focus of this label, designed to suit the preferences of travellers wishing to discover and explore the country, is on local culture and authentic encounters with the holiday country. Solo travellers, couples and families can enjoy their holiday in a sleek, contemporary finish. The hotels also offer a comprehensive and holistic fitness programme.
TUI Blue offers lifestyle- and experience-oriented holidaymakers a hotel product tailored to their individual needs and preferences, for adults aged 16+, families, holidaymakers interested in local culture and authentic experiences. With its global flagship brand TUI Blue, TUI Group is driving growth in the hotel segment further ahead.
TUI will provide tailored hotel offerings for different target groups. Three labels will offer guidance for customers and travel agents: TUI Blue For All, TUI Blue for Two, and TUI Blue For Families. This differentiation by target group will make it easier for customers to find the perfect holiday to suit their specific preferences.